Live Company Group PLC BRICKLIVE - Korea and Dominican Republic
July 24 2018 - 1:01AM
RNS Non-Regulatory
TIDMLVCG
Live Company Group PLC
24 July 2018
RNS Reach
24 July 2018
LIVE COMPANY GROUP PLC ("LVCG", the "Company" or the
"Group")
-- BRICKLIVE Lite launches in Korea
-- Korean market offering bolstered through addition of two new centres
-- BRICKLIVE comes to Dominican Republic
LVCG announces that it has secured the first three locations for
BRICKLIVE Lite shows in Korea, following the concept's announcement
in June as a new brand extension consisting of temporary and
smaller events or exhibitions, staged in venues including shopping
centres and hotels. With fun, interactive activities for
participants to get involved in, there are two 100 sqm shows at the
Jeju Lotte Hotel (July to September) and the Busan Lotte Hotel
(July to August), and a 825 sqm show at the Munwha Broadcasting
Corporation in Daegu (July to October).
Designed to provide the BRICKLIVE experience but on a temporary
basis, the BRICKLIVE Lite shows tap into a newmarket with two of
the secured locations in hotels. Content for the shows continues to
inspire all to learn, build and play, featuring BRICKLIVE's staple
brick pits, LEGO(R) Star Wars Zone, race tracks, graffiti wall and
more.
LVCG is also bolstering its Korean market offering with the
addition of two new centres. Located at the Hilton Hotel Gyeongju
and Hanwha Resort GuoJe Belvedere, the centres will serve as new
permanent spaces.
The news comes as BRICKLIVE also today announces an expansion of
its interactive experiences to the Dominican Republic with Latin
American partner EXIM-Entertainment Division LLC in October,
following its successacross Brazil and Argentina. The show will
debut in Santo Domingo and will be presented in a 2,000 sqm space
of Sambil Santo Domingo's shopping mall. Enabling participants to
enjoy the trademark activities within BRICKLIVE's building zones,
from building spaceships in the LEGO(R) Star Wars Zone to racing
their own cars on a real race track, leading Dominican toy store La
Novia de Villa will also be installing various models of LEGO(R)
statues and product collections at the BRICKLIVE exhibition's
entrance.
David Ciclitira, Executive Chairman of LVCG, said: "The growing
relationship with our Korean partner HiBrick continues to be
fundamental to the growth of the business, and we're delighted to
announce the addition of two new centres as well as the first three
locations for our BRICKLIVE Lite shows. We're hugely focused on
continuing to expand our presence internationally, so the launch of
our Dominican Republic show is also a very important one for the
business, and we're very much looking forward to it being brought
to life in October."
-END-
Enquiries:
Live Company Group Plc
David Ciclitira - Tel: 020 7225 2000
Stockdale Securities Limited
Richard Johnson / Edward Thomas - Tel: 020 7601 6100
Shard Capital Partners LLP
Damon Heath - Tel: 0207 186 9950
W Communications, PR agency
James Porter - Tel: 07568 514 244
About the Company:
Brick Live Group
Brick Live is a network of partner-driven fan-based shows using
BRICKLIVE-created content worldwide. It owns the rights to
BRICKLIVE - interactive experiences built around the creative ethos
of the world's most popular construction toy - LEGO(R). BRICKLIVE
actively encourages all to learn, build and play, and provides an
inspirational central space where like-minded fans can push the
boundaries of their creativity. Brick Live Group is not associated
with the LEGO Group and is an independent producer of
BRICKLIVE.
Parallel Live Group
Parallel Live was founded by David Ciclitira in 2015 and owns
the rights to promote BRICKLIVE in the USA. It will be responsible
for running and promoting those events. Including the location
hire, event design, event construction, advertising and marketing,
media planning, website design, event management, public relations
and ticket sales, while Lego Systems, Inc will provide some of the
content.
Website: www.livecompanygroup.com
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END
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