Vodafone Egypt selects SmartTrust to support local roll-out of Vodafone live!
October 27 2003 - 3:00AM
PR Newswire (US)
Vodafone Egypt selects SmartTrust to support local roll-out of
Vodafone live! Stockholm, Sweden, October 27 /PRNewswire/ --
SmartTrust, a leading provider of infrastructure solutions designed
to enable revenue-generating mobile services, has been selected to
support the continued roll-out of Vodafone Live! in Egypt. Using
SmartTrust Delivery Platform (SmartTrust DP), Vodafone Egypt will
remotely configure subscribers' handsets over-the-air (OTA),
allowing them to access Vodafone live! services without the need to
manually reconfigure their devices or return to a Point-of-sale for
a handset update. By requesting a service update from the Customer
Care centre, all necessary WAP, GPRS and MMS configurations on the
handset will be managed remotely by SmartTrust DP and will be
invisible to the subscriber. The platform will be coupled with
SmartTrust Batch Order Manager (SmartTrust BOM), allowing the
operator to easily perform remote updates of millions of SIM cards
simultaneously. Customers with compatible handsets will gain
immediate access to Vodafone Live! services and content, including:
MMS; Java games; news and entertainment. In addition to supporting
the launch of Vodafone Live!, SmartTrust DP will be used to
implement SIM Toolkit menus on over one million subscriber
handsets. The new SIM menus will allow those subscribers with
non-Vodafone Live! handsets to access the operator's range of SMS
and Interactive Voice Response (IVR) - based value-added services
in a more convenient and simplified manner. "Egypt is the tenth
country to launch the Vodafone Live! service," explains Rowan
Scranage, Regional Sales Director for European Major Accounts Group
at SmartTrust. "SmartTrust has been involved in a number of similar
projects with Vodafone and other operators around the world and we
are delighted to support the launch of such a service in Egypt. By
implementing SmartTrust DP and SmartTrust BOM, the new
infrastructure will both reduce the cost of deploying new
applications and enable the operator to update SIMs and handsets
across an entire subscriber base or in individual batches." "We
have always been driven by our passion to achieve results that
allow us to enrich customer lives. We continuously strive to help
individuals, businesses and communities to be more connected in a
mobile world and have selected SmartTrust to help us achieve these
goals," adds Hatem Dowidar, Marketing Director, Vodafone Egypt.
SmartTrust DP is the world's market leader for the over-the-air
provisioning of settings and applications on SIM and USIM cards and
handsets. Web site: http://www.smarttrust.com/ DATASOURCE:
SmartTrust Contact: Kitty Foo of SmartTrust, +1 972 731-3200,
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