NEW YORK, May 22, 2015 /PRNewswire/ -- Mediaocean, the
leading software platform provider for the advertising world, and
Moat, a leading MRC Accredited Analytics company, today announced
that Moat MRC Accredited Viewable tracked impressions, along with
other Moat Attention Metrics such as Moat's "human" signal, will be
able to be transacted as a cost method in Mediaocean's Prisma
platform. The integration will include mobile, display, video, and
native.
This partnership is a huge leap forward as it will enable
agencies and marketers to use a dedicated third party analytics
platform as the new record of truth for their media transactions,
rather than relying on ad servers and providers with limited
capabilities for measuring beyond standard served impressions. The
integration will enable Moat, with the explicit permission of the
Moat customer such as an agency buyer, to push their data
automatically into Prisma, where users can then holistically
report, analyze, bill and invoice on human and viewable traffic
within their existing workflow.
"Human and viewable is the first step to more transparent and
more effective advertising," said Jonah
Goodhart, CEO of Moat. "The ability to transact on these and
other attention signals has been one of the most requested
capabilities from Moat and we are excited to be the first to market
to partner with the leading software platform provider for the
industry, Mediaocean."
"As more and more ad spend shifts to digital, it's a great
concern for marketers that millions of dollars are being wasted on
impressions that never reach their intended audience," said
Bill Wise, CEO of Mediaocean.
"Integrating with Moat will allow our agency clients to see the
true success of their advertising campaigns, measured in real human
and viewable impressions, all within Prisma, the platform they use
daily to manage the digital campaign workflow."
"Measuring exposure against impressions that are actually
viewable is an important step to making digital ads more
accountable and is a top priority for GroupM where we've made clear
intentions to only invest in media we feel delivers the value our
clients deserve," said John
Montgomery, Chairman GroupM Connect, North America.
"The Mediaocean and Moat technology integration helps make
reconciling viewability as efficient as reconciliation of third
party ad server counts and furthers our objectives to serve our
clients with the best digital media solutions available."
The agreement and technology structure between Moat and
Mediaocean is in place and the two companies will be rolling out
the service to mutual customers in Q3 and Q4 of this year.
ABOUT MEDIAOCEAN
Mediaocean is the leading software platform provider for the
marketing world. Its open traditional and digital media platforms
empower businesses and professionals across the global marketing
ecosystem with intelligent automation, efficiency, and flexibility
in their workflow – from planning and buying, to analyzing and
optimizing, to invoicing and payments. With over 80,000 advertising
professionals conducting 7 million transactions daily across all
media channels and managing $100
billion annually through its platforms, Mediaocean drives
the marketing universe forward. Mediaocean is headquartered in
New York with six offices
worldwide. Learn more at www.Mediaocean.com, or connect with
Mediaocean on LinkedIn, Facebook or Twitter.
ABOUT MOAT
Moat is a New York-based SaaS
analytics company focused on building products for brand
advertisers and premium publishers. Their offerings include Moat
Analytics, an attention measurement platform that provides
analytics and insights on ad campaigns and website inventory for
publishers and advertisers, and Moat Pro, a real-time ad
intelligence platform for marketers, publishers, and agencies. Moat
is the first company to be accredited by the Media Rating Council
(MRC) for its measurement of viewable ad impressions in both online
display and video. The company was founded by Jonah Goodhart, Noah
Goodhart and Michael Walrath.
The serial entrepreneurs had previously partnered together to
launch Right Media, which was acquired by Yahoo! in 2007. For more
information on Moat, please visit http://www.moat.com.
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SOURCE Moat