MINNEAPOLIS, Oct. 7, 2015 /PRNewswire/ -- Man Cave Craft
Meats is moving from its tent at the Minneapolis Farmers Market to
grocery stores across the country—with packaging and branding help
from CBX.
"The founders of Man Cave Meats, Nick
and Josh Beste, were university students when they launched
their business by crafting standout flavor combinations with an
obsessive focus on quality," said CBX Managing Partner Nancy Brown.
"As Man Cave Meats geared up to reach thousands of new customers,
our job was to help the company build its brand identity and create
attention-grabbing product packaging."
Photo - http://photos.prnewswire.com/prnh/20151006/274623
In less than a year, the brand grew from zero to more than 500
stores, with even more aggressive rollout plans for the future.
"Man Cave Meats achieved this type of growth by bringing a truly
new product experience to consumers," said Brown, who is based in
CBX's Minneapolis office. "From
50/50 Bacon burgers, to sriracha chicken sausages, to buffalo-style
bratwursts with bleu cheese, Man Cave Meats offers creative
combinations that are unique and appeal to consumers seeking new
flavor experiences."
Befitting this creativity, Man Cave Meats' new packaging is
atypical as well. The designs feature black backgrounds,
attention-grabbing typography treatments and iconic imagery in an
aesthetic approach reminiscent of the world of craft beer. "This
brand is all about distinctive flavor," Brown said. "We wanted to
reinforce this by creating a distinctive package design system that
disrupts the shelf and ultimately drives sales."
While the packaging celebrates quality and conveys the Beste
brothers' love of their craft, it was not designed to appeal to
everybody, Brown noted. "People who love craft meat are a kind of
tribe, and they respond to an authentic, bold and true brand
personality," she explained. "They don't do 'generic'."
Images of muscular males with beards and tattoos might not be
appropriate for mainstream brands on the meat aisle, but such
images—as well as taglines like "Long live the butcher!"—are right
in line with the Man Cave Meats brand, said Nick Beste, CEO.
"Our core customer is an unpretentious foodie—a down-to-earth
meat-eater who wants food that satisfies and stimulates," Beste
noted. "He believes that meat should be damn good, which is why we
make our products the same way today as the day we started—in small
batches, with premium cuts of meat and in creative flavor
combinations."
About CBX
CBX specializes in creative
marketing services including: strategy, naming, branding, retail
design, and packaging design. The company, with its current staff
of more than 130 employees, was founded in 2003 and has a client
base that includes: Dr Pepper Snapple Group, General Mills,
Kimberly-Clark, Big Heart Pet Brands, Saks Fifth Avenue, Lord &
Taylor, Shinsegae, Walgreens and Wawa. In addition to its New
York City Headquarters, CBX has offices in Minneapolis, San
Francisco and Austin. www.cbx.com
Media contacts:
At CBX, Tina Rosenbaum, Director
of Marketing, (212) 404-7979, Email;
At Parness & Associates, Bill
Parness, (732) 290-0121, Email or Lisa Kreda, Email
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/cbx-helps-man-cave-meats-gear-up-for-geographic-expansion-300155345.html
SOURCE CBX