SANTA MONICA, Calif.,
Sept. 13, 2016 /PRNewswire/
-- Licensing Expo, the world's largest and most influential
licensing industry event, today announced that the Expo has been
selected to participate in the U.S. Department of Commerce's
International Buyer Program (IBP) Select. The program will
enlist the U.S. Department of Commerce's global network to recruit
pre-screened international manufacturers and retailers to attend
Licensing Expo and meet with exhibitors.
IBP Select is a joint government-industry effort that
brings thousands of international buyers to the U.S. for
business-to-business matchmaking with American firms exhibiting at
major industry trade shows. Every year, the IBP facilitates
billions of dollars of new business between U.S. and international
companies.
Through Licensing Expo, IBP Select will give exhibitors
valuable access to more potential international licensing partners
from China, Mexico, Canada, South
Korea and Japan at the
show. These markets collectively represent $169.2 billion in annual retail sales of licensed
merchandise.*
Jessica Blue, Senior Vice
President, Licensing, UBM Americas: "Being chosen from many
applicants for IBP Select means that the show and our
exhibitors will benefit from promotion in our five chosen
international markets and across the
United States. We look forward to working with the IBP and
assisting our exhibitors with leveraging international
opportunities at Licensing Expo, the global meeting place for the
licensing industry."
On site, IBP Select specialists will assist with pairing
U.S. brands, international licensees, manufacturers and retailers,
as part of the Licensing Expo Matchmaking Service. The IBP will
help enable all U.S.-based Licensing Expo exhibitors and
international attendees to find and meet prospective licensing
partners based on their objectives with guidance from experienced
staff.
IBP Select's on-site International Business Center will
host two international trade specialists to help guide exhibitors
looking to extend their brands outside the U.S.
Andrea DaSilva, Global Team
Leader, Media & Entertainment Industries, International Trade
Administration, U.S. Department of Commerce: "Our team is very
excited to support Licensing Expo 2017 via the IBP Select
project and bring our expertise to the show. With more than 100
export assistance offices domestically and over 70 overseas with
trade specialists ready to support U.S. exports, Licensing Expo
offers a unique opportunity for our team to recruit buyers across
multiple licensing sectors from overseas. We look forward to
meeting with as many exhibitors at the International Business
Center as possible and connecting them with our program and
international manufacturers and retailers."
Licensing Expo, the longest consistently running licensing
tradeshow, has connected the world's most influential
entertainment, character, fashion, art and corporate brand owners
and agents with consumer goods manufacturers, licensees and
retailers for more than 35 years. Attendees come to spot trends,
build strategic partnerships and secure promotional tie-ins.
Millions of products across the world started as a conversation at
Licensing Expo. This is where brand owners, licensees and retailers
find the right partners to expand their businesses and create
relationships.
Sponsored by the International Licensing Industry Merchandisers'
Association (LIMA), Licensing Expo
takes place on May 23-25, 2017 at the
Mandalay Bay Convention Center, in Las
Vegas, NV. Complimentary registration for the Expo will be
available in the months leading up to the show:
www.licensingexpo.com/2017.
*According to the LIMA Annual
Global Licensing Industry Survey 2016 Report.
About Licensing Expo (www.licensingexpo.com)
Now in its 37th year, Licensing Expo is the world's
largest and most influential annual trade show dedicated to
licensing and brand extension. The show floor is merchandised into
three zones: Characters and Entertainment; Art and Design; and
Brands and Agents. More than 16,200 retailers, licensees,
manufacturers, distributors and licensing agents attend the Expo
from more than 67 countries. Licensing Expo is owned and organized
by UBM Americas and is sponsored by the International Licensing
Industry Merchandisers' Association (LIMA). UBM Americas also owns and operates
License! Global magazine, Brand Licensing Europe (BLE) and
Licensing Expo Japan.
About UBM Americas
UBM Americas, a part of UBM plc, is
the largest business-to-business events and trade show organizer in
the U.S. Through a range of aligned interactive physical and
digital environments, UBM Americas increases business effectiveness
for both customers and audiences by cultivating meaningful
experiences, knowledge and connections. UBM Americas has offices
spanning North and South America,
and serves a variety of specialist industries with dedicated events
and marketing services covering everything from fashion, tech and
life sciences to advanced manufacturing, cruise shipping, specialty
chemicals, powersports and automotive, concrete, hospitality, cargo
transportation and more. For more information, visit:
www.ubmamericas.com.
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SOURCE UBM Americas