LOS ANGELES and BENTONVILLE, Ark., Oct.
9, 2019 /PRNewswire/ --
inMarket, the leader in real-time and predictive
advertising solutions, has hired veteran business leader
Bill Sussman as President, effective
immediately. In the new position based out of inMarket's
Bentonville, AR office, Sussman
will oversee sales, marketing and overall market-facing strategy
for the rapidly growing company.
Across a 20+ year career leading digital marketing businesses,
Sussman has shown a consistent record of exceeding aggressive goals
and growing companies to become dominant market leaders. He brings
a keen understanding of consumer behavior and digital technology as
well as a solid background in business strategy, brand development
and organizational scalability.
Sussman joins inMarket from 101 Ventures, where as CEO he
oversaw three distinct shopper marketing businesses that grow CPG
sales. Prior to 101, Sussman led Collective Bias from growth stage
through acquisition as their President & CEO, was VP of Retail
Development at Nickelodeon, and was the General Manager of Walmart
and Sam's Club for Triad Digital.
"Bill's amazing leadership drove some of retail marketing's most
impressive companies," said Todd
Dipaola, CEO and Founder, inMarket. "His experience with
world-class digital technologies, combined with his deep expertise
across sales, marketing, and client strategy will help us continue
to accelerate inMarket's unique growth and momentum in the space.
We are excited to welcome Bill to the inMarket family."
Having worked with some of the most effective companies in
integrated advertising, Sussman's industry leadership and
results-oriented approach are a perfect fit for inMarket's rapid
ascent. In 2019 alone, the company grew 66% year-over-year,
acquired location-based marketing company ThinkNear, and was
awarded Best Mobile Marketing Platform in the Digiday Technology
Awards.
"inMarket has thrived by providing a full service location
platform that leverages real-world physical movements to help
advertisers better understand who consumers are, why they make
decisions, and when to best reach them. inMarket's award-winning
platform, deep data science expertise and incredible team helps
advertisers sense and respond to consumers needs throughout the
purchase process and during the moments that matter," said
Bill Sussman, President, inMarket.
"I'm incredibly excited to join this world-class team and build
upon the success we drive on behalf of the world's biggest brands
and agencies in the years to come."
About inMarket
inMarket is the leader in digital
advertising and predictive location solutions that help brands
sense and respond to consumer needs in real-time. Since 2010,
inMarket has helped thousands of brands leverage SDK-derived,
opt-in consumer data to better understand who consumers are, why
they make decisions and how best to reach them. With inMarket's
suite of solutions, brands can better understand consumers,
activate real-time digital advertising in the moments that matter
and generate better campaign attribution. inMarket's Moments
solution drives an average of 5x the performance of traditional
digital media and was a key factor in winning Best Mobile Marketing
Platform at the 2019 Digiday Awards. inMarket, headquartered in
Los Angeles, has offices in
Atlanta, Bentonville, Chicago, New
York and San Francisco. For
more information, visit www.inmarket.com.
CONTACT: Dave Heinzinger,
Dave@haymaker.co
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SOURCE inMarket