New kid-pleasing breakfast choice, Quaker
Chewy Granola, serves up whole grain goodness and is available in
chocolate and strawberry flavors
CHICAGO, Oct. 9, 2023
/PRNewswire/ -- The Quaker Chewy brand you know and trust is taking
their beloved granola to a place it has never been before – the
breakfast table. This new cereal changes everything.
Quaker Chewy Granola is a delicious new granola kids will love,
made with 100% whole grains (34 grams of whole grains per
serving) including crispy granola clusters, puffed rice crisps and
other tasty ingredients. It has a light and crispy texture and
comes in two fun flavors: chocolate and strawberry. With 5 grams of
protein per serving, no color from artificial sources, no
artificial preservatives and no artificial flavors, Quaker Chewy
Granola is a delicious breakfast cereal to help make mornings
nutritious for the whole family.
"Quaker Chewy has been the go-to snack for parents for decades.
With the introduction of Quaker Chewy Granola, we're thrilled to
offer families a new delicious and nutritious option to enjoy at
breakfast time," said Katie Scupham,
Vice President of Meal Occasions at PepsiCo. "We've taken
everything that parents and kids already love about Quaker Chewy
and have created a mind-blowing breakfast option for the whole
family."
To launch the new granola cereal, Quaker Chewy teamed up with
leading sports and comedy group, Dude Perfect to showcase the
mind-blowing goodness of Quaker Chewy Granola in a hilarious new
YouTube video. The video features two outlandishly entertaining
parody segments focused on Quaker Chewy Granola – one celebrating
the invention of Quaker Chewy Granola and the other highlighting
how Quaker Chewy Granola changes everything.
The brand is also hitting the road to bring Quaker Chewy Granola
straight to families, with the Chewy Family Play Wagon. Starting
this month, the fully interactive and playful bus will be popping
up in select cities across the Northeast and Southern California regions providing families
a chance to taste the delectable new Quaker Chewy Granola in both
flavors. Families can also experience and enjoy interactive panels
on the Chewy Family Play Wagon featuring building blocks,
areas to color, a marble run, a bean bag toss and more! Check out
Quaker Chewy's social channels (@QuakerChewy) for more information
on locations near you.
Quaker Chewy Granola is available now in single box
formats at retailers nationwide and online starting at a
suggested retail price of $5.49 per
box. Prices may vary by location. Visit QuakerOats.com to
learn more about this new product and other offerings from
Quaker.
About Quaker Chewy
Quaker Chewy is the brand
that brings you convenient snacks and cereal that parents can feel
good about giving their families. All classic flavors of Quaker
Chewy Granola Bars are made with 100% whole grains and other
delicious ingredients, with at least 9 grams of whole grains in
each bar, 100 calories or less per bar and contain no artificial
flavors, no added colors and no high fructose corn syrup. Classic
flavors include: Chocolate Chip, S'mores,
Peanut Butter Chocolate Chip, Oatmeal Raisin, Dark Chocolate Chunk,
and Chocolate Chip Cookie Dough. Quaker Chewy is also bringing
granola to the breakfast table with Quaker Chewy Granola
made with 100% whole grains (34 grams of whole grains per
serving) including crispy granola clusters, puffed rice crisps and
other delicious ingredients. Quaker Chewy Granola is available in
two flavors: Chocolate and Strawberry, and boasts 5 grams of
protein per serving, no color from artificial sources, no
artificial preservatives and no artificial flavors.
About The Quaker Oats Company
The Quaker Oats Company, headquartered in Chicago, is a unit
of PepsiCo, Inc., one of the world's largest consumer packaged
goods companies. For more than 140 years, Quaker's brands have
served as symbols of quality, great taste and nutrition.
Quaker® Oats, Quaker® Rice Cakes
and Quaker Chewy® Granola Bars are consumer
favorites. For more information, please
visit www.QuakerOats.com, www.Facebook.com/Quaker or
follow us on Twitter and Instagram
@Quaker.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $86
billion in net revenue in 2022, driven by a complementary
beverage and convenient foods portfolio that includes Lay's,
Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and
SodaStream. PepsiCo's product portfolio includes a wide range of
enjoyable foods and beverages, including many iconic brands that
generate more than $1 billion each in
estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow on Twitter,
Instagram, Facebook, and LinkedIn @PepsiCo.
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SOURCE Quaker Chewy Granola