BÅSTAD, Sweden, March 28, 2024 /PRNewswire/ -- From
July
5th to
7th 2024, The Aurora is set to
showcase some of the world's most unique cars. Classic icons,
hypercars, and innovation converge in Sweden's most beautiful botanical gardens. The
Aurora will cement Scandinavia's role in the international arena
for collector cars.
Tickets are available for purchase from 12:00 PM (noon) CET on March 28th.
"Scandinavia has a vast collection of hidden automotive
treasures; iconic classics and modern hypercars that deserve to be
exhibited in the international arena. We want to create a
world-class lifestyle event that highlights the best Scandinavia
has to offer, with entertainment both day and night,"
says Filip Larsson of MOTIKON, one of the key initiators
behind The Aurora.
Sponsored by BMW, with Koenigsegg as the Hypercar Partner and
MOTIKON as the Classic Car Partner, The Aurora is set to become one
of the go-to events in the automotive event calendar, merging the
past, present, and future.
Yesteryear's most coveted classic cars will meet the future
classics of the modern era. Guests can look forward to the finest
pre-war veteran and vintage cars, post-war classics from the
booming 1950s and beyond, and the latest adrenalin-pumping super-
and hypercars.
The Aurora will feature a dynamic program allowing different
automotive eras to take center stage each day. Each day and night
will offer a unique set of experiences, ensuring an unforgettable
weekend of car culture. Two historical programs – Aurora
Showfield and Aurora Concours – will co-exist with two
future-focused programs – Aurora Hypercar and Aurora Talks.
- The Aurora Concours
A carefully curated exhibition
where international collectors will display never-before-seen
Scandinavian automotive treasures and other exceptional vehicles,
including Hypercars of all eras, carefully selected by the Concours
Committee for their historical significance and high international
collector value.
Participating vehicles will be
reviewed by a specially selected jury who, on the final day of the
Concours, will reward those that are best prepared and most
faithful to their original manufactured condition. Entry
applications are available at www.theaurora.se.
- The Aurora Hypercar Experience
An invitational
event for individuals with the world's most cutting-edge
high-performance vehicles, arranged in partnership with Koenigsegg.
The Aurora Hypercar Experience will combine an exhibition at The
Aurora with an exclusive opportunity for exhibitors to visit
Koenigsegg's Gripen Atelier, to meet founder and CEO Christian von
Koenigsegg, and to test their cars on Koenigsegg's test
track.
2024 also marks the
30th anniversary for the Swedish
megacar manufacturer. As such, the largest collection of Koenigsegg
cars ever shown to the public will be presented. More details to
follow.
- The Aurora Showfield
A classic car exhibition
where private individuals and car enthusiasts are invited to
exhibit their classic and rare vehicles. Spectators and owners
alike can enjoy a substantial collection of adored vintage and
modern classics while mingling with like-minded individuals.
- The Aurora Talks
The Aurora Talks will see an
invited group of speakers deep dive into topics pertaining to
hypercars, innovation, future classics, and the upkeep of today's
automotive treasures.
The location: With the backdrop of the Swedish
Riviera
The Aurora will take place on the Bjärehalvön peninsula in
southern Sweden. Colloquially
known as the Swedish Riviera, its centerpiece is the beautiful
botanical gardens and manor of Norrviken in the charming old
fishing village of Båstad.
Today, Båstad is renowned for its seaside restaurants and
entertainment, its influx of Scandinavian socialites each summer,
and as the home of the Swedish Open tennis. It's also conveniently
located, just 20 minutes from Ängelholm Airport and 90 minutes from
Copenhagen, attracting an
international crowd.
Categories for the Scandinavian Concours
The Aurora Concours Committee has selected the following
competition classes:
- "A Drive Down Memory Lane"
Automobiles from the pre-1920s to the 1980s
- "Scandinavian Sensibilities"
Cars stemming from Scandinavia, whether through production,
origin, design, heritage, or history.
- "Muscle Mania"
Muscle and Pony Cars.
- "Pedal to the Metal"
Cars with a Performance Pedigree.
- "Mini Moons Ago"
65 Years of Mini.
- "Buon Compleanno, Maserati"
110 Years of Maserati.
- "Spirit of Ecstasy"
120 Years of Rolls-Royce.
- "Sleeping Beauties"
Modern Classics.
- "Pushing the Limits"
Hypercars of All Eras.
With the future in mind
The Aurora is not just about nostalgia. We will also look
forward to what lies ahead. The electrification of classic cars,
the advent of e-fuels and alternative propulsion, the latest
automotive technologies, and discussions about the future of the
automotive world will all be topics of interest throughout the
event.
The Aurora Debuts on July
5th to
7th with tickets available
now
The Aurora – The Scandinavian Concours is pleased to welcome
guests from all over the world to Båstad for an unforgettable
weekend of car culture.
For more information, tickets, and to apply for the Concours and
Showfield:
Website: www.theaurora.se
Instagram: @theauroraconcours
Media photos are available here:
https://drive.google.com/drive/folders/1QRPUUJriEDOtbOsC2oVDZPB7QBnsoaLR?usp=sharing
Any questions should be directed to:
Marcus Berggren
Head of PR and Communications
+46 707 81 40 53
+1 305 978 4355
marcus.berggren@theaurora.se
This information was brought to you by Cision
http://news.cision.com
https://news.cision.com/the-aurora-scandinavian-concours/r/finally--a-concours-in-scandinavia--in-partnership-with-bmw--koenigsegg--and-motikon,c3952955
The following files are available for download:
https://mb.cision.com/Main/23091/3952955/2701704.pdf
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