FRANKFURT, Germany,
March 29, 2024 /PRNewswire/ -- XCMG
Machinery (SHE:000425, "XCMG") is proud to announce its recent
triumph at the 2024 German Design Awards, where it has been awarded
the Excellent Communications Design in Integrated Campaigns and
Advertising for its innovative "Cultural Gift" design. This
accolade underscores XCMG's commitment to blending industrial
culture with rich contemporary significance, further establishing
its position as a leader in sustainable development within the
industry.
The award-winning design features a collection of culturally
inspired items, including tea sets, playing cards,
decorative lamps, USB drives, thermal mugs,
and business backpacks. Each item is meticulously crafted
following green and low-carbon principles from concept through
production. The design draws inspiration from Han Dynasty stone
relief paintings, ingeniously integrating engineering equipment
components with traditional Han elements to create a novel visual
composition that bridges modern manufacturing with ancient Chinese
culture.
This recognition by the German National Design Award marks
another significant milestone for XCMG following their victory at
the "2023 Red Dot Winner" award in
Germany this past July. The German
Design Award stands as one of the most competitive and influential
accolades globally within contemporary design sectors. It
celebrates groundbreaking designs that set new directions in the
world of design.
The core theme of XCMG's winning entry revolves around "rooted
in culture and based on innovation," showcasing scenes where modern
equipment manufacturing intersects with Han Dynasty aesthetics.
This approach not only pays homage to millennia-old Han culture—a
brilliant gem in China's
civilization—but also highlights Xuzhou's deep historical roots as
a cradle of Han cultural heritage.
As an emblematic city rich in two thousand years of history and
cultural depth, Xuzhou provides endless inspiration for creativity
that shines through this internationally recognized achievement.
Through such endeavors, XCMG continues to foster sustainable
industry development while promoting Chinese cultural heritage on a
global stage.
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