Role is Highlighted by Ad Sales for
In-Venue TV Visible Signage
PURCHASE, N.Y., April 17,
2024 /PRNewswire/ -- ANC, a leader and innovator in
the digital signage and visual display industry for more than two
decades, has been named the Media Agency of Record (AOR) for Lucas
Oil's TV visible sports signage. Lucas Oil is an American success
story, embodying the spirit of innovation and commitment to quality
for more than 35 years. As a family-led, American-manufactured, and
community-focused company, Lucas Oil has become synonymous with the
highest quality automotive and industrial lubricants, additives and
appearance products available, serving vehicle owners, fleet
managers and professional drivers across the United States and globally.
In this role, ANC will serve as the advertising sales
representative and a strategic planning partner for the brand's TV
visual signage across Major League Soccer (MLS), Major League
Baseball (MLB), and the National Hockey League (NHL) in key
markets, including Texas, Florida, California,
New York, Pennsylvania, Midwest &
Canada.
The appointment of ANC as AOR formalizes and expands a
10-plus-year relationship between the companies, during which they
have collaborated on numerous high-profile sports marketing
partnerships. This complements the brand's existing high-impact
footprint in the NFL and motorsports, where Lucas Oil has been a
staple.
"We are thrilled that our long-standing partnership with Lucas
Oil is positioned to grow and diversify through this strategic
partnership," said Jerry Cifarelli,
Jr., CEO of ANC. "In this expanded role, Lucas Oil will
benefit from our familiarity with their business and our
unparalleled network of relationships across leagues, teams, and
facilities."
ANC's experience in the automotive aftermarket industry and
intimate knowledge of Lucas Oil enables the provision of strategic
planning, integrated campaigns, and consistent messaging across
various platforms. Additionally, Lucas Oil gains access to
value-added ANC services, including Zoomph for social media
tracking and collaborations with ANC partners such as
Flowcode for QR codes.
"Building on our longstanding relationship with ANC, we are
eager to strengthen our partnership within MLS, NHL and MLB sports
and take advantage of their expertise, resources and relationships
to amplify Lucas Oil's brand presence and deepen our connection
with fans and customers," said Melissa
Wonser, Vice President of Marketing at Lucas Oil. "ANC
shares our commitment to and passion for sports, elevating the
experience for fans and creating memorable opportunities to engage
with new audiences."
Since C10 Media purchased ANC from Learfield, ANC has dialed up
its advertising sales function, an expertise that has been a key to
success for much of the company's 25-year history. This has
resulted in ANC being named AOR for Lucas Oil and other prominent
national brands in sports.
ABOUT ANC
As a leader and innovator in the digital signage and video display
industry for more than 25 years, ANC transforms a wide range of
commercial spaces, from best-in-class sports and entertainment
venues to iconic transportation hubs and retail destinations, into
immersive and unforgettable digital media experiences. Its
diversified suite of services delivers the ideal blend of creative
multimedia advertising solutions, innovative audiovisual
technologies, deep technical integration expertise, and flawless
operational execution to offer the industry's most trusted
single-source solution. ANC's iconic partners include the
Washington Commanders, Westfield World Trade Center, The Howard
Hughes Corporation's Seaport District Pier 17 and Tin Building,
Philadelphia's Wells Fargo Center, Boston Red Sox, the Indiana
Pacers' Gainbridge Fieldhouse, the Cleveland Cavalier's Rocket
Mortgage FieldHouse, and college and university venues across
the United States. To learn more
about ANC, visit: www.anc.com
ABOUT LUCAS OIL
For more than 35 years, Lucas has set the world standard in
superior engine oils, additives, appearance, and lubricant products
– powering lifestyles across the automotive, trucking, marine,
outdoor, motorsports, industrial and home product worlds. The
hard-charging American brand's commitment to bring the ultimate in
performance solutions impacts every customer and partner equally –
from jointly-engineered oil for racing teams like Richard Childress
Racing (RCR), Monster Jam®, sports teams like the Dallas Cowboys
and Indianapolis Colts, to additives that deliver unrivaled fuel
economy, power, and extended engine life to an everyday driver. The
Indianapolis based company's rapidly
expanding global footprint is highlighted by cutting-edge research
and development operations, evolving retail channels and high-tech
manufacturing. More than 300 premium products make up the largest
variety of shelf products of any oil company in the United States with a distribution network
across 48 different countries and big-name retailers that include
Amazon, Walmart, AutoZone, O'Reilly Auto Parts, Advance Auto Parts,
Carquest and more. For more information, visit www.LucasOil.com and
follow #TeamLucasOil on Facebook, X, Instagram and TikTok.
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SOURCE ANC