FARMINGDALE, N.Y., April 29,
2024 /PRNewswire/ -- BEDGEAR®,
renowned in the sleep industry for pushing boundaries to offer
innovative sleep solutions for humans who aspire to Wake Ready™, is
proud to announce the launch of its new and highly sought after
Storm King Performance® Pillow. After noticeable demand
from customers, BEDGEAR mastered the King-sized pillow category
with its Storm King, powered by the same iconic instant-cooling
technology as the best-selling Storm Performance Pillow.
While other king pillows tend to be oversized decorations for
king-sized beds, losing shape and growing uncomfortably heavy,
BEDGEAR has once again set a new standard. Designed to fit your bed
and your head, the Storm King is meant to be used comfortably for
sleeping—as a pillow is intended—as opposed to a bedroom accessory.
Rest assured that the Storm King, designed for ultimate
optimization, maintains its shape and advanced cooling features,
night after night.
Perfect for sleepers who run hot, the Storm King ensures a
cooler sleep with BEDGEAR's proprietary Ver-Tex™ instant-cooling
cover by dispersing heat away from the head, neck, and shoulders.
Engineered for cooling and breathability, it features dual-sided
comfort with one side soft and one side firm, and Air-X®
mesh and air vents to provide continuous airflow in and around the
pillow.
"At BEDGEAR, we're not following trends—we're setting standards.
The Storm King launch signifies our continued journey to redefine
what a pillow can and should do," said BEDGEAR Founder and CEO
Eugene Alletto. "We listen to our
customers who desire more than just size for a mere bedroom
accessory; they seek pillows personal to their unique sleeping
needs. Wake Ready with the Storm King, because we believe your
pillow should fit you, not the other way around."
BEDGEAR's long championed One Size Does Not Fit All™ belief is
represented by the launch of the larger king-size pillow, Storm
King, and throughout the product ranges. This new launch especially
caters to those seeking a bigger pillow, measuring 34" x 20" x
4.8," compared to the standard which measures 20" W x 26" L. With
four different heights available, BEDGEAR ensures that everyone can
find the perfect fit for their unique needs.
The Storm King is available for purchase at select retailers and
on BEDGEAR's official website at $259.99. Crown your king bed now with a pillow
that not only looks like royalty but feels like it, too.
For more information about BEDGEAR and the Storm
Performance® King Pillow,
please visit www.bedgear.com.
Media Contacts:
BEDGEAR | press@bedgear.com
About BEDGEAR:
Launched in 2009, BEDGEAR®
is the Performance® Sleep Brand that provides innovative
essentials for those who live an active lifestyle. BEDGEAR's sleep
solutions are engineered with fabrics that are moisture-wicking,
instant-cooling and maximize airflow to allow the body to naturally
regulate its temperature. With a core belief that One Size Does Not
Fit All™, BEDGEAR has redefined how people view sleep by developing
interactive in-store experiences and breathable bedding products
that are personally fit to a consumer based on specific factors,
including body type, sleep position, and temperature. BEDGEAR's
commitment to integrating environmental responsibility includes
using upcycled materials and getting it right the first time to
ensure fewer returned goods are sent to landfills. BEDGEAR is
essential to the rest and recovery routines of athletes and active
people who need to maximize their sleep. A proud manufacturer in
the USA, BEDGEAR offers
mattresses, pillows, sheets, mattress protectors, blankets, and pet
beds, as well as travel, kids, and baby products that often feature
removable and washable covers to maintain a clean and healthy sleep
environment. BEDGEAR is represented in more than 5,000 retail
stores across the globe and has earned more than 220 U.S. and
worldwide patents, trademark registrations, and pending
applications. Wake Ready™!
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SOURCE BEDGEAR