The K-Content Media Channel 'Kitto' to Make an Official Launch in Japan
May 02 2024 - 7:00PM
Business Wire
Disseminating diverse content spanning K-entertainment,
fashion, beauty, gastronomy, and more via its website and social
media platforms.
Garnered over 210,000 followers within a mere six-month
period and solidified its status as a trailblazer in the media
landscape since its beta service inauguration in July of the
previous year.
Plans to target the Japanese market by positioning itself as
a ‘K-Culture Curator.’
'Kitto', a platform dedicated to the dissemination of Korean
lifestyle and cultural phenomena, has declared its formal debut in
Japan. Operating under the banner of 'K-Culture Curator', Kitto
aims to propagate the worth of K-content, which is causing a global
sensation, and foster enhanced engagement with younger users in
Japan. In July of the preceding year, Kitto initiated a beta
service, subsequently inaugurating a plethora of social media
channels such as Instagram, X (formerly Twitter), TikTok, etc. to
cater to the preferences of the digital native generation, who are
proficient in navigating the mobile-centric landscape.
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'Kitto', a platform dedicated to the
dissemination of Korean lifestyle and cultural phenomena, has
declared its formal debut in Japan. (Photo: KITTO, kakaostyle
Corp.)
Kitto transcends the mere translation and introduction of
trending Korean content by delivering localized, premium content
across each channel. Since its nascent stages, the media has
diligently pursued methods to enhance user satisfaction through
numerous trials and errors, culminating in a current follower count
surpassing 210,000. Notably, Kitto has swiftly ascended to
prominence as a preeminent K-content account on Instagram within a
mere 6 months of its inception.
Primarily focusing on visual content production, Kitto curates
an array of categories, including K-entertainment, food, fashion,
beauty, and famous places. Furthermore, it endeavors to reinforce a
mutually beneficial relationship between content development and
potency by collaboratively crafting content with esteemed K-Trend
partners. Kitto has garnered praise from numerous users for its
exclusive interviews and filming endeavors featuring prominent
K-pop artists such as the groups 'tripleS' and 'Kep1er'.
Additionally, it seeks to sustain its competitive edge by
collaborating with various players, such as the Korea Fashion
Industry Association, the fashion brand 'STAND OIL', the
accommodation reservation platform 'STAYFOLIO', and the travel
content platform 'Daytrip', among others.
Looking ahead, Kitto is poised to enhance user engagement and
increase usage duration by offering diversified content that
incorporates the multifaceted interests of local users. Moreover,
across each social media channel, the platform will actively engage
with the trend-conscious younger population in Japan through
interactive content delivery, in addition to providing informative
updates. Kitto is anticipated to uphold its mission of serving as a
premier media platform where the Japanese MZ generation can
encounter authentic and cutting-edge K-content. The platform will
spare no effort in establishing itself as a cornerstone for
Korean-related content, including the highly promising realm of
fashion, with significant potential for growth, thereby
facilitating its expansion into Japan and beyond on a global
scale.
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KITTO, kakaostyle Corp. Seung Hak Cha
matthew.tea@kakaostyle.com