NEW
YORK, June 26, 2024 /PRNewswire/ -- 5W Public
Relations, one of the largest independently owned PR firms in the
U.S., announces today it has been selected to partner with Alto
Canto Tequila, a pure, Mexican-owned brand produced with artisanal
methods using only organic agave, water and wild fermentation
powered by Mother Nature.
5W will spearhead a comprehensive communications campaign
spanning a multi-faceted media relations approach, influencer
programming, strategic counsel, and event activations.
Despite the tequila market's saturation with celebrity-endorsed
brands, Alto Canto Tequila distinguishes itself as one of the only
luxury tequila brands globally to prioritize wild fermentation
methods, setting a new standard for excellence within the industry,
and exemplifying Tequila de
Altura.
"We're particularly excited to partner with Alto Canto Tequila
as the brand prepares to debut in the U.S., beginning with the key
New York City market," said
Leigh Ann Ambrosi, Managing Partner
& Executive Vice President, Consumer Packaged Goods, 5WPR.
"Their commitment to sustainability and dedication to craftsmanship
present an extraordinary opportunity for us to craft compelling
narratives and establish connections with consumers."
"We're looking forward to the success of our integrated
marketing campaign with 5W," commented Alto Canto Founder Daday
Suarez, "Their proven track record of experience launching new
brands, spirits expertise and deep relationships with the media
make them the perfect agency for us."
5W helps CPG brands build strong, authentic relationships with
customers. Programs that apply the same message across all channels
and audiences feel generic and fail to create lasting emotional
connections with consumers. Our award-winning consumer division
crafts messages and strategies that speak to key customers in
different and meaningful ways.
About Alto Canto Tequila
Alto Canto Tequila is crafted in the Sierra del Tigre mountains
in Guadalajara, in the
Jalisco highlands, 9,000 feet
above sea level. A unique collection of tequilas that rediscovers
tradition through purity and a true product of the mountain's
terroir, the tequila is made only with water, organic agave, and
mother nature. Learn more at https://altocanto.com/.
About 5WPR
5WPR is a full-service PR agency known for cutting-edge programs
that engage with businesses, issues, and ideas. Founded in 2003, 5W
has been named a top US and NYC PR Agency by leading industry
publication O'Dwyer's, as well as awarded Agency of the Year in the
2024 American Business Awards®, and continuously brings leading
businesses a resourceful, bold, and results-driven approach to
communication. The agency has more than 250 professionals serving
clients in B2C (Beauty & Fashion, Consumer Brands,
Entertainment, Food & Beverage, Health & Wellness, Travel
& Hospitality, Technology, Nonprofit), B2B (Corporate
Communications and Reputation Management), Public Affairs, Crisis
Communications and Digital Marketing (Social Media, Influencer,
Paid Media, SEO). In addition to its business accolades, 5W was
named to the 2024 Digiday WorkLife Employer of the Year list. For
more information and to join our team visit 5W Careers.
Media Contact
Roxanne Ducas
rducas@5wpr.com / 212.584.4310
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SOURCE 5W Public Relations