With products that deliver multi-benefit
results, Eucerin makes maximizing your daily regimen easy.
STAMFORD, Conn., June 27,
2024 /PRNewswire/ -- Eucerin®, a
dermatologist-recommended brand with 100+ years of skincare
science, is partnering with actress, singer-songwriter and mom
Mandy Moore to celebrate the launch
of their new 'Expect More with Eucerin' campaign. Moore and the
brand will bring 'Expect More' to life through a series of short
videos and social content that demonstrates how their multi-benefit
products help to create easy and effective daily routines. The
partnership comes at a time when many feel overwhelmed by their
skincare options, with as many as three-quarters of U.S. skincare
consumers—even those with advanced knowledge of skincare—saying
there are too many skincare products to choose
from.1
Consumers will discover cutting-edge dermo-cosmetic skincare
with Eucerin's innovative face, sun and body collections. With a
long-standing commitment to dermatological science, the brand's
extensively tested formulations go beyond expectations with dual
benefits:
- Eucerin Immersive Hydration Face
Collection: Provides intense hydration, immediately
smoother skin and helps improve the look of fine lines with a
formula enriched with multi-weight hyaluronic acid.
- Eucerin Advanced Repair Body Collection: Strengthens
skin's moisture barrier and provides immediate & 48-hour
moisture with Ceramide 3 & Natural Moisturizing Factors
enriched formula.
- Eucerin Sun Tinted Mineral Sunscreen: Delivers
daily mineral sun protection with a sheer tint and a unique complex
of 5 antioxidants (5 AOX Shield) that goes beyond neutralizing to
guard from free radicals.
"Our portfolio of products is well-rounded to enable skincare
routines that are approachable yet effective," said Erynn Keefe, Vice President of Marketing for
U.S. Derma Brands at Beiersdorf. "When we heard Mandy [Moore] was a lifelong fan of the brand,
the partnership felt like a natural fit. We're excited to see Mandy
share her authentic love of Eucerin and give audiences a closer
look at why she consistently chooses our products."
Just like Eucerin, Moore believes in using skincare products
that are packed with benefits that do more for her skin. In her
first Q&A video for the collaboration, she offers
insights on what works for her skin, her favorite products and how
they integrate into her demanding lifestyle as a busy, working
mother.
"As I've gotten older, I'm more focused on the essentials;
quality over quantity," said Moore. "I've found that particularly
true when it comes to my daily skincare routine, I don't want an
overly complicated 15-step process—to me, it's about finding the
efficacious products that help me look and feel my best. I love
Eucerin because their products are versatile with clinically proven
formulas that feel great on my skin, so I'm covered head to
toe."
In support of encouraging consumers to develop an impactful,
efficient skincare routine, Eucerin has also launched a skincare
routine finder on their website, which is being promoted by key
influencers. Consumers who take the quiz receive a recommendation
for a three to four product regimen that includes face, body, and
suncare suited to their skincare goals.
About Eucerin
Beiersdorf Inc is the North American
affiliate of Beiersdorf AG, which has stood for innovative,
high-quality skincare products for over a century. The company's
portfolio of leading international brands includes Eucerin, NIVEA,
Aquaphor, Coppertone, La Prairie and most recently,
Chantecaille.
Since the 1900s, Eucerin has made healthy-looking skin its
mission. High-quality, clinically proven formulations are what have
made Eucerin an essential part of everyday skin health for over 100
years, and the brand dermatologists recommend. Eucerin is committed
to providing the best skincare solutions for their consumers by
offering proven products that moisturize, support and help protect
skin. For more information, visit www.EucerinUS.com or
follow Eucerin on social media @EucerinUS and
#ExpectMoreWithEucerin.
Media Contact:
eucerin@mbooth.com
1 Facial Skincare - US, 2024
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SOURCE Eucerin