Bixby Land Company Announces Rebranding to Bixby Capital Management
June 27 2024 - 1:30PM
Business Wire
Bixby Land Company announces its rebranding to Bixby Capital
Management. This strategic initiative reflects the company's
evolution and better aligns its brand with its business strategy of
institutional and private capital management.
The Bixby team has a track record of excellence in capital
management serving as a trusted partner for institutions, pension
funds, and private individuals. Bixby recognizes the importance of
clarity and alignment in its brand identity. The decision to
rebrand to Bixby Capital Management stems from a desire to better
reflect its current business operations and strategic focus within
the investment management business.
"Aligning our name with our business strategies is essential for
better market positioning and clarity," said Aaron Hill, CEO &
President of Bixby Capital Management. "The rebranding to Bixby
Capital Management underscores our continued commitment to
disciplined investing and reinforces our dedication to serving our
stakeholders with transparency and integrity."
The name change addresses potential confusion among investors
and capital partners regarding Bixby's investment focus. By
transitioning away from the former name, which included 'Land,'
Bixby Capital Management aims to clearly differentiate itself from
the land development sector and emphasize its expertise in
investment management.
"Bixby Capital Management will operate as a subsidiary of Bixby
Land Company, leveraging our rich history of over 125 years in the
industry," added Aaron Hill. "This rebranding honors our legacy of
pioneering exceptional value while accurately reflecting our focus
on investment management.”
The transition to Bixby Capital Management is effective
immediately. Clients, partners, and stakeholders can expect to see
the new branding reflected across all communications and platforms
in the coming weeks.
About Bixby Capital Management:
Bixby Capital Management is a leading commercial real estate
owner, operator, and investment manager with over $1.5 billion of
assets under management. The company develops and invests in
industrial, office, and R&D properties throughout the United
States. For over 125 years, Bixby Capital Management has been
committed to adding value for its shareholders and investors. To
learn more, visit www.bixbyland.com.
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Debbie Heinze Director of Marketing & Shareholder Relations
949-336-7028 dheinze@bixbyland.com