Local fans are invited to taste test the
company's new oat-based Non-Dairy recipe through an immersive
dreamscape experience
BURLINGTON, Vt., July 9, 2024
/PRNewswire/ -- Ben & Jerry's has sweet news as the
summer gets into full swing: it's bringing the creamy-dreamy,
funky-chunky, whirly-swirly world of Non-Dairy frozen desserts to a
city near you! That's right – the beloved Vermont-based dessert maker is officially on
the road, hitting seven cities across the U.S. through August and
transforming local Scoop Shops into can't-miss dairy-free
dreamlands.
Now through the end of the summer, Ben & Jerry's Creamy,
Dreamy Non-Dairy Tour will be touching down in Tampa, Atlanta, Raleigh, Washington
D.C., Boston, and the
brand's home base of Burlington,
Vermont. The tour is serving up an immersive dessert
experience to celebrate the new creamier-than-ever oat-based
Non-Dairy recipe. Fans brought an unbeatable MOOd to the kickoff
stop in New York City last month –
next up, Tampa!
- Tampa, FL: July 9-10, 2024
- Atlanta, GA:
July 16-17, 2024
- Raleigh, NC:
July 23-24, 2024
- Washington, D.C.:
July 30-31, 2024
- Boston, MA:
August 6-7, 2024
- Burlington, VT:
August 13-14, 2024
Participating Scoop Shops will feature a totally 'grammable
giant pint (shout the event out on social with #benandjerrys and
#CreamyDreamySummer hashtags), craveable Non-Dairy swag, plenty of
free samples, and some sweet surprises that fans won't want to
miss. Each stop is free and open to the public – come one, come
all!
Ben & Jerry's recently announced a new oat-based
formula to replace all existing sunflower and almond bases by
this summer. All existing 19 Non-Dairy flavors will make the switch
and several will be available for sampling on the tour. Whether
fans are lovers of the classics, like Non-Dairy Chocolate Chip
Cookie Dough, or looking to ~sweeten things up~ with Non-Dairy
Strawberry Cheezecake, these dairy-free masterpieces won't
disappoint!
Don't live near a city with a participating Scoop Shop? Don't
sweat it – stay chilled and bring the party wherever you are by
snagging a pint of your favorite Non-Dairy flavor on shelves in the
nearest grocer freezer. July may be National Ice Cream Month and
now, with Ben & Jerry's new Non-Dairy recipe, all fans can be
included in the celebration!
To find your nearest participating Scoop Shop and tour dates,
visit https://www.benjerry.com/creamydreamysummer. To learn more
about Ben & Jerry's history, flavors, mission or values, go to
https://www.benjerry.com.
About Ben & Jerry's
Ben & Jerry's is an aspiring social justice company that
believes in a greater calling than simply making and selling the
world's best ice cream. The company produces a wide variety of
super-premium ice cream and Non-Dairy/vegan desserts using
high-quality ingredients and lots of big chunks and swirls. As a
Certified B Corp, Ben & Jerry's incorporates its vision of
Linked Prosperity into its business practices via values-led
sourcing initiatives when purchasing ingredients. Ben & Jerry's
is distributed in over 35 countries in supermarkets, grocery
stores, convenience stores, franchised Scoop Shops, and via
on-demand delivery services. Ben & Jerry's, a Vermont corporation and wholly owned
subsidiary of Unilever, operates its business on a three-part
Mission Statement emphasizing product quality, a fair financial
return, and addressing issues of social, racial, and environmental
injustice around the globe. The Ben & Jerry's Foundation,
guided by Ben & Jerry's employees, granted $5.1 MM in 2023 to support progressive,
justice-focused grassroots organizing around the country. For
up-to-date information visit benjerry.com.
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SOURCE Ben & Jerry's