Initiates a year-round initiative, SHIBUYA Good Manner Challenge
feat. Fortnite, co-created with Gen Z
TOKYO, July 10,
2024 /PRNewswire-PRWeb/ -- transcosmos hereby
announces that the company together with EbuAction, inc. will
launch the SHIBUYA Good Manner Challenge feat. Fortnite, supporting
the Shibuya Good Manner Project run by Future Design Shibuya
General Incorporated Association (Future Design Shibuya), a
movement to make Shibuya-ward a safe and secure city. Through this
SHIBUYA Good Manner Challenge feat. Fortnite initiative,
transcosmos and EbuAction aim to tackle social issues,
specifically, nuisance behavior including street drinking and
littering, by the power of Fortnite, a popular metaverse gaming app
among the young generation and international users. With this new
year-round campaign under the Shibuya Good Manner Project, the
young generation and overseas visitors to Japan can enjoy a gaming experience built on
Fortnite co-created by generation Z (Gen Z) creators while going
through a new game challenge intended to raise awareness of good
manners. The ultimate goal is to change the target audiences'
mindsets, making them reconsider the importance of the city's clean
environment as well as improving manners.
The ultimate goal is to change the target
audiences' mindsets, making them reconsider the importance of the
city's clean environment as well as improving manners.
■Backgdound
In recent years, nuisance behavior such as street drinking,
smoking, and littering continue to increase in Shibuya-ward. The
city becomes packed with people, in particular during events,
forcing the city to strengthen security measures to control crowds
safely. Drawing large crowds of people is not a problem itself.
Yet, some visitors' troublesome behavior is disrupting residents'
daily lives and causing damages to stores in the area, which has
become a social issue. Against this backdrop, Future Design Shibuya
launched Shibuya Good Manner Project to double down its effort on
making Shibuya a safe and secure city, working on diverse
activities to solve social issues in partnership with a range of
stakeholders. Now, to address the issue and raise awareness as well
as educate manners to young people and overseas visitors,
transcosmos will run a gaming experience campaign using Fortnite
which is built on ideas brought up by Gen Z creators. Through this
campaign, transcosmos aims not only to let target audiences enjoy
the gaming experience but also become aware of the city they are
in, thereby widely spreading the intended message across.
■Project plans (examples)
1) Create and publish games on Fortnite, targeting young
generations and inbound visitors
While Fortnite attracts many Gen Z and Gen alpha players, many
creators are also in the same generation group. transcosmos will
work on solving social issues with this co-created plan by
involving the young generations.
Game overview: In a town packed with garbage and garbage creatures,
players battle to win back a clean, comfortable, and safe city that
they used to enjoy.
Scheduled release date: November 1,
2024
- Epic Games is not the sponsor, supporter, or operator of this
game.
2) Year-round online events
transcosmos will run online events throughout the year. Each event
comes with different challenge levels and cityscapes, and there
will be live streaming by influencers. The first online event is
planned for mid-December.
■SHIBUYA Good Manner Challenge feat. Fortnite supporters and
co-creation partners
Future Design Shibuya and transcosmos welcome solution partners who
wish to spread the Shibuya Good Manner Project—a project to make
Shibuya-ward a safe and secure city with gaming experience on
Fortnite—among the young generation and overseas visitors. Partners
can enjoy various benefits including partner announcements and
advertising on SHIBUYA Good Manner Challenge feat. Fortnite, as
well as events that link gaming and real-world activities.
For more details, please contact Future Design Shibuya or
transcosmos at the following addresses.
Future Design Shibuya: info@fds.or.jp
transcosmos: https://www.trans-plus.jp/cotra/metaverse_contact
■About Fortnite
Fortnite is one of the most popular gaming metaverses among the
young generations with more than 500 million users worldwide, and
its monthly active users surpassed 5 million only in Japan. Fortnite comes with multiple modes
going beyond the iconic Battle Royale, such as Zero Build, with
which users can create their own all battle experience without
building, and a Creative Mode, a mode that allows users to form
their unique world. Users can choose and play a variety of worlds
with Fortnite.
Users can play Fortnite with PlayStation, Xbox, Switch, Android,
PCs, and cloud gaming services.
For more details, visit here: http://www.fortnite.com
transcosmos delivers new forms of marketing services designed
for young generations to help clients make the most of three
leading metaverse platforms, Fortnite, Roblox and ZEPETO. With the
aim of evolving the traditional forms of communication, transcosmos
is committed to succeed in utilizing the metaverse and other new
technologies in the real world. transcosmos also offers metaverse
planning support services tailored to distinctive characteristics
of each company and local government.
Please contact the company for more details.
◆About Future Design Shibuya
Corporate name: Future Design Shibuya General Incorporated
Association
Address: 9F, Shibuya PARCO, 15-1, Udagawa-cho, Shibuya-ku,
Tokyo 150-0042 Japan
Business: Based on diversity and inclusion, Future Design Shibuya
collects ideas and talents of various people who gather in Shibuya,
such as people living in Shibuya, workers, learners, visitors,
etc., across domains, and through open innovation, society It is a
full-scale industry-government-academia-private partnership
organization that designs solutions and possibilities for
issues.
URL: https://fds.or.jp/en/
◆About EbuAction, inc.
Company name: EbuAction, inc.
Address: No. 104 City Court Meguro 4th Building, 2-10-34,
Kami-Osaki, Shinagawa-ku, Tokyo
141-0021, Japan
Business: Providing services for businesses to offer solutions on
metaverse platforms including Fortnite and Roblox. Co-operating
BORDER, a metaverse production studio, with NEIGHBOR Co., Ltd.
- transcosmos is a trademark or registered trademark of
transcosmos inc. in Japan and
other countries.
- Other company names and product or service names used here are
trademarks or registered trademarks of respective companies.
About transcosmos inc.
transcosmos launched its operations in 1966. Since then, we have
combined superior "people" with up-to-date "technology" to enhance
the competitive strength of our clients by providing them with
superior and valuable services. transcosmos currently offers
services that support clients' business processes focusing on both
sales expansion and cost optimization through our 181 bases across
35 countries/regions with a focus on Asia, while continuously pursuing Operational
Excellence. Furthermore, following the expansion of e-commerce
market on the global scale, transcosmos provides a comprehensive
One-Stop Global E-Commerce Services to deliver our clients'
excellent products and services to consumers in 46
countries/regions around the globe. transcosmos aims to be the
"Global Digital Transformation Partner" of our clients, supporting
the clients' transformation by leveraging digital technology,
responding to the ever-changing business environment. Visit us here
https://www.trans-cosmos.co.jp/english/
Media Contact
transcosmos inc., transcosmos inc., +81-3-6709-2251,
pressroom@trans-cosmos.co.jp,
https://www.trans-cosmos.co.jp/english/
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SOURCE transcosmos inc.