Noah Basketball and the Joe Gibbs Human Performance Institute Partner to Unlock the Power of Big Data and Biomechanics
July 10 2024 - 7:00AM
Noah Basketball’s industry-leading shot tracking technology has now
been installed in the Joe Gibbs Human Performance Institute’s new
research lab in Huntersville, North Carolina. The lab has been
outfitted to a basketball gym with over 40 high speed motion
capture cameras and over 80 tri-axial force plates in the floor,
making it the first-of-its kind facility. The new facility will
allow athletes the opportunity to take basketball shots in a normal
gym environment, while compiling the necessary data to build
accurate, comprehensive models for understanding what drives the
perfect shot.
The combination of the Joe Gibbs Human Performance Institute’s
deep understanding of kinematic and kinetic data acquisition with
Noah Basketball’s shot tracking technology expertise will answer
the questions that every basketball player, coach, and NBA front
office executive has wanted to know for decades. Why are some
players great shooters, and why do some players struggle to make
shots? All the basketball shooting answers will soon come to light.
This marks the first pairing of fully automated motion capture with
Noah’s proprietary high-definition shooting metrics allowing for
near real-time analysis of a player’s shooting mechanics.
“We’re excited to continue to revolutionize basketball and
sports technology with this partnership,” said John Carter, Noah
Basketball CEO. “Together, Noah Basketball and the Joe Gibbs Human
Performance Institute will be able to answer the long awaited
questions of what joint angles and movement mechanics are the most
optimal for making shots. And conversely, what are the mechanics
that lead to poor shooting. It’s a complex performance
optimization problem that we are excited to solve."
“By pairing the Joe Gibbs Human Performance Institute’s
technology with Noah Basketball’s, we are unlocking the power of
big data and analytics for every basketball player,” said Matt
Osborn, the Joe Gibbs Human Performance Institute Laboratory
Director. “Together, we are excited to offer a comprehensive
understanding of what mechanics lead to better shooting and how a
player can develop to make more shots. We look forward to applying
what we have learned in NASCAR and other sports regarding movement
mechanics and applying it to basketball. We are proud to be on the
cutting edge of sports science and performance optimization through
this partnership.”
The Noah Shooting System, installed in NBA practice facilities
across the country, tracks all shots taken in the practice gyms,
measuring key shooting metrics such as shot arc, left/right
position and depth. The system also provides instant verbal
feedback to help players develop muscle memory for the optimal shot
path. With sensors mounted above the hoop, the Noah Shooting System
captures the position of the ball 30 times per second and analyzes
the flight path, allowing players to pinpoint where they are
missing. Data is shared through Noah Basketball’s user-friendly
cloud-based platform, Noahlytics, where it can be filtered by shot
length, shot type, player name, court placement, makes and misses,
etc.
For more information about Noah Basketball, the Joe Gibbs Human
Performance Institute, the new facility, or to schedule an
interview, please contact Katie Evers at evers@knighteady.com.
Please find pictures from the facility here.
About Noah Basketball
Noah Basketball is a data-service provider that uses machine
learning and the latest computer-vision technology to provide
real-time data and feedback to improve shooting accuracy and
consistency for professional and amateur basketball teams. The
company is armed with years of research and data from over half a
billion shots taken by players at all levels of the game and has a
large install base that includes hundreds of college teams and 28
NBA teams. Noah Basketball products, which leverage over 40 issued
patents, provide a substantive method enabling players to make more
shots.
In addition to the installations of the Noah Shooting System on
hoops across the country, Noah Basketball also provides unique,
real-time graphic elements to enhance game broadcasts. Most
recently, Noah Basketball worked with Microsoft, CBS, and the BIG3
to provide never-before-seen real-time graphic elements and
animations for the BIG3 broadcasts. Noah Basketball’s consumer app,
HOOPS, provides players with a coach at their fingertips and the
opportunity to practice like the pros and play virtual games
against other players around the country in their driveway. The
HOOPS app is available for download in the App Store.
Noah Basketball also recently unveiled a new, cost-effective,
and easy-to-install product for professional-grade shooting
analytics, focused on the middle school and high school
markets.
To learn more about Noah Basketball, visit
noahbasketball.com.
About the Joe Gibbs Human Performance
Institute
The Joe Gibbs Human Performance Institute is a biomechanical
engineering research facility dedicated to an enduring effort to
better understand the fundamentals of human movement for
performance optimization and reducing injury risk.
JGHPI aims to revolutionize quantifying human movement through
developing innovative data acquisition systems and deriving better
insights more quickly using leading-edge machine learning, computer
vision, and digital motion analysis approaches.
To learn more about the Joe Gibbs Human Performance Institute,
visit jghpi.com.
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- Joe Gibbs Human Performance Lab with Noah Basketball
- Noah Basketball Splash Board in Joe Gibbs Human Performance
Lab
Katie Evers
Noah Basketball
evers@knighteady.com