DALLAS,
July 10,
2024 /PRNewswire/ -- RKD Group and GivingTuesday are
excited to announce the release of the GivingPulse Field Guide.
This comprehensive resource is designed to provide nonprofit
organizations with actionable strategies and insights drawn from
the GivingTuesday Data Commons' quarterly GivingPulse Report.
"The GivingPulse Report provides a tremendous
amount of data around donor sentiment and participation," said
Stephanie Russell, EVP, Head of
Strategy and Decision Sciences at RKD Group. "The Field Guide
distills this data into three areas of focus for fundraising
strategy right now—connection to the community, connection to the
cause, and connection to the person—providing clear, tactical
strategies that can be immediately implemented to drive greater
engagement in philanthropic activities, including but not limited
to fundraising."
The GivingPulse Field Guide was created in
collaboration with GivingTuesday's Data Commons team. RKD and
GivingTuesday share a commitment to advancing the understanding of
generosity trends and improving nonprofit outcomes. This
partnership ensures that the guide is grounded in the latest
research and best practices, making it an invaluable tool for
organizations of all sizes.
"Combining RKD's fundraising strategy leadership
with GivingTuesday's data leadership is a game changer for
nonprofits in the U.S. and around the globe," said Woodrow Rosenbaum, Chief Data Officer at
GivingTuesday. "The combination of the GivingPulse Report and Field
Guide create a powerful resource set that will help organizations
maximize their impact and foster deeper connections with their
supporters."
The GivingPulse Field Guide will be featured as a
part of We Are For Good's inaugural Impact Uprising virtual and
in-person event on July 11.
For more information and to access the
GivingPulse Field Guide, visit rkdgroup.com/field
guide.
About RKD Group
RKD Group is
North America's leading
fundraising and marketing solutions provider, serving hundreds of
growth-focused nonprofit organizations. Leveraging technology,
advanced data science, and award-winning strategic and creative
leadership, RKD Group accelerates net revenue growth, builds
long-term donor relationships, and drives the best return on
investment. For more information, visit
rkdgroup.com.
About GivingTuesday
GivingTuesday is a
movement that unleashes the power of radical generosity around the
world. It was created in 2012 at New
York's 92nd Street Y and incubated in its Belfer Center for
Innovation & Social Impact. What started as a simple idea of a
day that encourages people to do good has grown into a global
movement that inspires hundreds of millions of people to give,
collaborate, and celebrate generosity year-round. The movement is
brought to life through a distributed network of entrepreneurial
leaders who lead national movements in more than 100 countries
across the globe. An integral part of the global generosity
movement is the GivingTuesday organization, which offers support
and resources to GivingTuesday leaders and fosters connection and
collaboration across the network. For more information,
visit givingtuesday.org.
Contact:
Justin McCord
380167@email4pr.com
214-755-9752
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SOURCE RKD Group