LONG POND, Pa., July 13,
2024 /CNW/ -- EssentiallySports and its
sub-brand Lucky Dog on Track (LDOT), the ultimate source for NASCAR
enthusiasts is thrilled to announce an electrifying partnership
with Real American Beer, FanControlled App, and SS Greenlight for a
full activation at the upcoming Xfinity Race in Pocono. This joint activation promises to
bring unparalleled excitement to the track and beyond, spotlighting
the all-new Real American Beer and redefining the NASCAR experience
for fans.
"Yo maniacs, Hulk Hogan here. And Real American Beer is
going racing BROTHER.. partnered with FanControlled and
EssentiallySports to control the No. 14 car the fans voted and
Mason Massey is behind the wheel.
So… WHATCHA GONNA DO BROTHER? When me, my car, Mason Massey, and Fan Controlled Racing go WILD
ON YOU!" says the legendary WWE Hall of Fame wrestler and
co-founder of Real American Beer.
The 'Wheel/Real American Hero' #14 Ford Mustang has been
unveiled! On Saturday, July 13th, the
#14 car, piloted by the 'fan-voted' Mason
Massey, will be hitting the track at Pocono, proudly sporting the Real American
Beer branding. This collaboration aims to reignite the passion for
NASCAR, a sentiment perfectly captured by the new motto: "Make
Drinking Beer Cool Again."
As the driving force behind this partnership, EssentiallySports
is committed to getting maximum eyeballs for Real American Beer and
setting new benchmarks for a dynamic and immersive experience,
making fans an integral part of the racing team. For this, the team
has already started the magic at Pocono Raceway as they continue to
amplify the experience for hardcore NASCAR fans.
Fan Engagement Like Never Before
This activation isn't just about the race; it's about the fans.
EssentiallySports will be spearhead fan activation activities that
promise to bring the spirit of NASCAR to life. Highlights
include:
- Beer Chugging Contests: Real American Beer by Hulk Hogan
is all about bringing the fun back to beer drinking. With its bold
flavors and iconic branding, it's more than just a drink; it's a
lifestyle. Fans can now participate in thrilling beer-chugging
contests, bringing the camaraderie and fun of NASCAR to the
fore.
- Interactive FanControlled App Experience: Through the
FanControlled App, fans will have the unique opportunity to control
aspects of the race, giving all the 'Motorheads' a behind-the-wheel
experience.
- The Lucky Dog on Track Effect: LDOT is here to bring the
mojo back to NASCAR, ensuring fans experience the sport in all its
glory. The LDOT brand logo isn't just iconic; it's the emblem of
every Motorhead's passion and drive. This is more than a design;
it's a declaration!
About EssentiallySports
EssentiallySports is a leading sports media brand dedicated to
delivering the latest news, analysis, and fan-centric content
across all major sports. With a mission to engage and entertain,
EssentiallySports continues to be at the forefront of sports
journalism and fan engagement.
Let's make drinking beer cool again. See you at Pocono!
Notes during call with Varun and Bharat
FCR- in NASCAR, cars are called charters - 3 series cup series,
Xfinity, and truck series. Fan Control Guys rented charters for
select races.
Real american beer- full activation in atlanta, at POCONO real american is sponsoring the
car.
Our job is to get eyeballs for real american beer, fcr and LDOT.
with this partnership, we have to get eyeballs for real american
beer. Fan activation activities. We are here to make nascar great
again. Beer chugging contest.
PR: real american beer, - joint activation, activities
teaser, interacting with the fans at POCONO, handing out exciting prices
giveaways,
EssentiallySports
Brands: Essentially, Fan Controlled App, Pocono, Real American, Hulk Hogan, ES NASCAR
Brand, LDOT (THE MOJO is to make NASCAR great again)
We are partnering with Real American - The motto is to
make drinking beer cool again, 2:30
PM
To control the no. 14 car and fans voted mason massey is behind
the wheels in the real american car Saturday
July 13th in the Xfinity NASCAR series at POCONO.
Photo -
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SOURCE EssentiallySports