NEW
YORK, July 19, 2024 /PRNewswire/ -- The global
hair removal wax market size is estimated to grow by USD 375.15 million from 2023-2027, according
to Technavio. The market is estimated to grow at a CAGR of
8.86% during the forecast period. Benefits of hair
removal wax products is driving market growth, with a
trend towards increasing demand for pre-made waxing strips.
However, presence of substitutes for hair removal wax
poses a challenge. Key market players include Church and
Dwight Co. Inc., Coty Inc., Edgewell Personal Care Co., Fidelgrow
Hellas IKE, FILO BIANCO S.r.l.,
Harley Waxing, Jax Wax Australia Pty Ltd., JOLEN INC., LOreal SA,
Marketing Brokers Australia Pty Ltd., MAYSTAR S.L., Parissa
Laboratories Inc., Reckitt Benckiser Group Plc, Rica spa, SI and D
Aust Pty. Ltd., Thalgo, The Darent Wax Co. Ltd., Xanitalia srl,
Harrys Inc., and RDM Care India Pvt. Ltd..
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Hair Removal Wax
Market Scope
|
Report
Coverage
|
Details
|
Base year
|
2022
|
Historic
period
|
2017 - 2021
|
Forecast
period
|
2023-2027
|
Growth momentum &
CAGR
|
Accelerate at a CAGR of
8.86%
|
Market growth
2023-2027
|
USD 375.15
million
|
Market
structure
|
Fragmented
|
YoY growth 2022-2023
(%)
|
7.85
|
Regional
analysis
|
North America, Europe,
APAC, Middle East and Africa, and South America
|
Performing market
contribution
|
North America at
31%
|
Key
countries
|
US, China, Japan, UK,
and France
|
Key companies
profiled
|
Church and Dwight Co.
Inc., Coty Inc., Edgewell Personal Care Co., Fidelgrow Hellas IKE,
FILO BIANCO S.r.l., Harley Waxing, Jax Wax Australia Pty Ltd.,
JOLEN INC., LOreal SA, Marketing Brokers Australia Pty Ltd.,
MAYSTAR S.L., Parissa Laboratories Inc., Reckitt Benckiser Group
Plc, Rica spa, SI and D Aust Pty. Ltd., Thalgo, The Darent Wax Co.
Ltd., Xanitalia srl, Harrys Inc., and RDM Care India Pvt.
Ltd.
|
Market Driver
The global hair removal wax market is experiencing significant
growth due to the increasing popularity of pre-made waxing strips.
These strips offer numerous advantages over traditional hot wax
techniques, making them a practical and preferred choice for
consumers. Pre-made wax strips are convenient, as they come with
wax already applied on strips, eliminating the need for heating and
preparation. They are also less messy and cleaner, as users do not
have to physically touch the wax. Pre-made wax strips are
accessible for home use, providing privacy and saving time and
money compared to salon visits. They are beginner-friendly and
portable, making them ideal for travel. Pre-made wax strips are
often less expensive than multiple salon appointments and come in
packs, offering several uses at a reasonable cost. They cater to
various skin types, hair textures, and body regions with numerous
alternatives available in the market. Key players in the pre-made
wax strips market include Veet, Nair, Cirepil, and Epilateurwax.
The rising demand for pre-made waxing strips will continue to drive
the growth of the global hair removal wax market during the
forecast period.
The Hair Removal Wax Market is witnessing significant growth due
to increasing trends in waxing as a popular hair removal method.
Strip wax and resin wax are the two main types, targeting both root
removal and prolonged beauty. The global public, including women
and men, seek smooth skin for lifestyle, aesthetic, social,
cultural, and even medicinal reasons. Emerging economies,
urbanization, and rising middle-class consumers in developing
countries fuel market expansion. Working class women, especially,
prioritize body hygiene and attractive appearance for workplaces
and social engagements. Salons, parlors, commercial establishments,
and spas offer various waxing services to cater to this demand.
Soft wax and hard wax are popular choices for body and facial hair
removal, addressing dead skin cells and unwanted hair. The market
is expected to continue growing as awareness of personal hygiene
and standard of living improve, along with increasing purchasing
power. Overall, the Hair Removal Wax Market is a thriving sector in
the cosmetics industry, serving the global population for
decades.
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Market Challenges
- The hair removal market offers various options for consumers,
each with distinct advantages and disadvantages. Shaving, using
razors, is a popular yet temporary solution for hair removal.
Depilatory creams, which disintegrate hair, provide a painless
alternative but may cause skin irritation and an offensive smell.
Epilators, which mechanically remove hair at the root, offer
longer-lasting results but can be uncomfortable. Laser hair
removal, a semi-permanent solution, is more expensive but provides
long-lasting results. Sugaring, a natural alternative to waxing, is
a milder option for sensitive skin. Brands like Bombae and Urban
Yogi cater to the growing demand for hair removal solutions.
Bombae, previously known as Bombay Shaving Company Women, offers a
range of personal grooming products and recently introduced a laser
hair removal facility. Urban Yogi launched a painless hair removal
spray, providing a quick and easy solution for those with sensitive
skin. The availability of these alternatives impacts consumer
preferences and market dynamics for hair removal. While these
substitutes may hinder the growth of the global hair removal wax
market, they cater to diverse consumer needs and preferences.
Companies must adapt to these trends to remain competitive in the
market.
- The Hair Removal Wax Market faces challenges in providing less
irritating and more effective waxing products for various skin
types. Warm waxing, using paper strips or hot wax, remains popular
for its ultra-smooth finish and long-lasting effect. Brazilian
waxing, once considered taboo, has gained acceptance in beauty
routines for the bikini area and face. Top competitors offer new
wax products with unique fragrances, colors, and flavors, as well
as soft wax strips and natural ingredients. Epilators, electrical
devices, laser, and home waxing kits are alternative options. The
commercial segment includes spas, salons, and living standards
influencing self-care trends among individuals. Home waxing kits
are available at beauty stores, supermarkets, and convenience
stores. However, acceptance of Brazilian waxing and new wax
products varies, requiring continuous innovation and
education.
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Segment Overview
This hair removal wax market report extensively covers market
segmentation by
- Distribution Channel
- Product Type
- 2.1 Hard wax
- 2.2 Pre made wax strip
- 2.3 Soft wax
- Geography
- 3.1 North America
- 3.2 Europe
- 3.3 APAC
- 3.4 Middle East and
Africa
- 3.5 South America
1.1 Offline- The hair removal wax market
encompasses both offline and online sales channels. Offline sales,
which include purchases made in physical retail stores, account for
a significant portion of the industry. Consummers prefer this
segment due to the ability to physically engage with products,
inspect packaging, and receive guidance from store employees.
Brands strategically place their goods in retail locations based on
local consumer preferences and demographics, increasing product
visibility and brand awareness. Retailers and brands collaborate to
promote in-store sales through eye-catching displays, strategic
positioning, and promotions. In-store events, such as workshops and
demonstrations, provide opportunities for consumers to learn about
proper waxing techniques and product advantages.
Environmentally-conscious brands use eco-friendly packaging and
materials to appeal to customers. In October
2022, Looks, a prominent salon chain, will expand its
presence with over 170 branches in more than 40 cities, further
solidifying the dominance of offline sales in the hair removal wax
market. Brands can maximize offline sales by effectively utilizing
retail partnerships, appealing store designs, and targeted product
placement. This approach will contribute to the growth of the
global hair removal wax market in the offline segment during the
forecast period.
For more information on market segmentation with
geographical analysis including forecast (2023-2027) and historic
data (2017-2021) - Download a Sample Report
Learn and explore more about Technavio's in-depth research
reports
The global Industrial Wax Market is experiencing significant
growth driven by rising demand in sectors such as packaging,
cosmetics, and candles. Key players are investing in sustainable
and synthetic wax alternatives to meet environmental regulations
and consumer preferences.
The global Bone Wax Market is expanding due to increasing
surgical procedures worldwide. Bone wax, essential for controlling
bleeding during surgeries, sees rising adoption in orthopedic and
neurosurgery applications. Major companies are focusing on product
innovation and quality to enhance surgical outcomes and patient
safety.
Research Analysis
The Hair Removal Wax Market has witnessed significant growth in
recent years, driven by the beauty-conscious female population and
female working professionals. The market is fueled by the desire
for prolonged beauty and convenience-oriented lifestyles. Waxing,
using roots like resin, has emerged as a popular hair removal
method due to its long-lasting results. Skin-friendly waxes and
cloth strips ensure minimal irritation and pain. Emerging
economies, urbanization, and middle-class consumers in these
regions are increasingly adopting this practice. Awareness about
personal body hygiene and the standard of living have also
contributed to the market's growth. Commercial salons, parlors,
spas, and workplaces offer waxing services to cater to the demands
of working class women. The purchasing power of consumers and women
empowerment have further boosted the market.
Market Research Overview
Hair removal waxing has been a popular method for achieving
smooth and attractive physical appearances for decades. The market
for hair removal wax has seen significant growth due to various
factors, including increasing awareness of personal hygiene and
body care, urbanization, and the rising purchasing power of
middle-class consumers in emerging economies. Both men and women
seek temporary and permanent hair removal solutions for body and
facial hair, driven by lifestyle changes, aesthetic reasons,
cultural norms, and even medicinal needs. Waxing techniques include
strip wax, which uses cloth strips, and resin wax, which is applied
without strips. Soft wax and hard wax are the two main types, with
the latter being more effective for removing shorter hairs and
providing a longer-lasting effect. The global public's acceptance
of Brazilian waxing, particularly in commercial salons, spas, and
parlors, has contributed to the market's growth. Consumer
purchasing power, lifestyle, and personal hygiene awareness have
led to the development of less irritating and more effective waxing
products. New wax products offer unique fragrances, warm waxing,
and popular waxing procedures like Brazilian waxing for the
sensitive parts of the body. The market caters to various client
budgets, with options for home use and professional salon services.
Working class women, youngsters, and men are increasingly embracing
modern beauty standards, leading to the popularity of hair removal
wax among diverse demographics. The market for hair removal wax
continues to evolve, with new competitors and innovations emerging
to meet the evolving needs and preferences of the global consumer
base.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
- Distribution Channel
-
- Product Type
-
- Hard Wax
- Pre Made Wax Strip
- Soft Wax
- Geography
-
- North America
- Europe
- APAC
- Middle East And Africa
- South America
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory
company. Their research and analysis focuses on emerging market
trends and provides actionable insights to help businesses identify
market opportunities and develop effective strategies to optimize
their market positions.
With over 500 specialized analysts, Technavio's report library
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Fortune 500 companies. This growing client base relies on
Technavio's comprehensive coverage, extensive research, and
actionable market insights to identify opportunities in existing
and potential markets and assess their competitive positions within
changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
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