NEW
YORK, July 26, 2024 /PRNewswire/ --
WHAT: Swarovski partners with GK Elite for the
USA Women's Gymnastics National
Team leotards that are set to debut at the 2024 Paris Olympics. As
the world's leading brand of gymnastics competition and training
apparel, GK Elite's logo will adorn the leotards and apparel worn
by the women's and men's gymnastics teams for the second
consecutive Olympic Games. The collection draws inspiration from
classic American patriotism and old Hollywood glamour while blending sophisticated
Parisian high fashion and sparkling light to pay homage to the host
city.
Each leotard is adorned with thousands of luminous Swarovski
crystals, providing world-class sparkle to every athlete's look
that will ensure U.S. gymnasts stand out on the competition mat.
The eight leotards feature more than 47,000 Swarovski crystals,
some applied by hand at GK's Pennsylvania-based production facility. Along
with crystals, Swarovski pearls will be featured on USA Gymnastics leotards for the first time as
a tribute to the host city of Paris.
"We are so proud to have partnered with GK Elite on the
USA women's gymnastics leotards,"
said Swarovski Creative Director Giovanna
Engelbert. "One of the most watched and celebrated events of
the games, it is an honor to help bring sparkle to the world's
biggest stage."
"Swarovski has partnered with GK Elite for over a decade,
ensuring athletes competing in their leotards gain a performance
edge, said Kolja Kiofsky, President Swarovski North America. We
eagerly anticipate seeing these designs sparkle on the mat in the
weeks to come."
"GK Elite is honored to once again outfit the USA Gymnastics team as they take the mat
representing our country at the Olympics," said Matt Cowan, CEO of Elite Sportswear, L.P., the
parent company of GK Elite. "Furthermore, through our partnership
with Swarovski, we can provide the Team with leotards adorned with
over 47,000 authentic Swarovski crystals that will sparkle like
never before as they compete during the summer games."
WHO: Swarovski x GK Elite
WHERE: Paris, France
WHEN: Friday, July 26
2024
IMAGES: Download images here, courtesy of Swarovski
SOCIAL: @swarovski
ABOUT SWAROVSKI
Masters of Light Since 1895.
Swarovski creates beautiful products of impeccable quality and
craftsmanship that bring joy and celebrate individuality.
Founded in 1895 in Austria, the
company designs, manufactures, and sells the world's finest
crystals, Swarovski Created Diamonds and zirconia, jewelry, and
accessories, as well as home décor. Swarovski Crystal Business has
a global reach with approximately 6,600 points of sale, of which
2,300 are owned stores, in over 150 countries and employs 16,600
people. Together with its sister companies Swarovski Optik (optical
devices) and Tyrolit (abrasives), Swarovski Crystal Business forms
the Swarovski Group. A responsible relationship with people and the
planet is part of Swarovski's heritage. Today this legacy is rooted
in sustainability measures across the value chain, with an emphasis
on circular innovation, championing diversity, inclusion, and
self-expression, and in the philanthropic work of the Swarovski
Foundation, which supports charitable organizations bringing
positive environmental and social impact.
About GK Elite
GK Elite is the world's leading brand
of gymnastics apparel and is recognized around the globe for
superior variety, quality, fit and service. For over 40 years, GK
has been dedicated to the sport of gymnastics, contributing
millions of dollars to support hallmark grassroots gymnastics
programs globally and is a proud partner of USA Gymnastics. Known for their signature
collections of gymnastics workout leotards, GK has historically
partnered with over 10 Olympic athletes and currently offers
leotards designed by the most decorated American gymnast,
Simone Biles, 2020 Olympic gold
medalist Sunisa Lee, 2020 Olympic
gold medalist Jade Carey, and 2020
Silver Medalist Jordan Chiles. Based
in Reading, Pennsylvania, Elite
Sportswear, L.P., the company behind the GK Elite brand, continues
its commitment to American-made quality and continuous innovation
in designs for gymnastics apparel. Elite Sportswear, L.P. also
owns, manufactures, and distributes a full line of swimwear under
its brand, Dolfin Swimwear, and cheerleading apparel through Omni
Cheer and All Star Cheer. For more information regarding GK, visit
www.gkelite.com.
Media Contact: Jameela Lake,
jameela.lake@karlaotto.com; Crystal
Tang, crystal.tang@karlaotto.com
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SOURCE Swarovski