Founded in 1995 as a sheepskin boot and slipper brand, the
rebranding reflects a new look for the popular brand's
comprehensive offering in trendy sandals, sneakers and more.
LOS
ANGELES, July 26, 2024 /PRNewswire-PRWeb/ -- LâMO
Sheepskin, Inc., founded in 1995 with its trademark authentic
sheepskin footwear, today announced it is undergoing a brand
refresh for its iconic LâMO division, changing its
name to Mykos (pronounced "meekos"). This
pivot reflects its move to become a more extensive footwear
destination, with a collection of sandals, boots, slippers,
moccasins and sneakers that symbolize an active
lifestyle.
"After nearly 30 years of experience and
success as LâMO, we are closing this chapter and starting anew
with Mykos," said COO Jerry
Breig.
With the recent appointment of industry experts Kamaria Davis as Footwear Designer and
Todd Bennett, who was added to the
team as Creative Director after 15 years at Bearpaw, the company
reinforces its commitment to hiring the best in the industry.
"After nearly 30 years of experience and success as LâMO, we
are closing this chapter and starting anew with Mykos," said COO
Jerry Breig. "Comfort, quality and
teamwork will remain at the forefront. With the addition of Kamaria
and Todd to our design team, we are excited to unveil a fresh look
for our footwear, logo, packaging and more, set to officially
launch with our wholesale partners in Spring/Summer 2025."
Under the Mykos name, a broader footwear offering and innovative
technologies will enhance choices for men, women and children.
Consumers will step into a world of comfort and adventure that
embraces their inner wanderlust with Mykos.
Mykos believes every journey, whether a daily commute or a
globetrotting adventure, should be a delightful experience. Its
shoes are crafted with the highest quality materials and
patent-pending technology to ensure that your feet are supported
and comfortable, no matter where life or your travels take you.
Breig added, "The rebrand was announced internally at a recent
LâMO sales meeting and was very well received by the entire team.
The salespeople are excited to launch the Mykos name into the
marketplace!"
For more information, visit our website at Mykos.com.
About LâMO Sheepskin, Inc.:
Founded in 1995, Lamo Sheepskin Inc. popularized traditional,
high-quality sheepskin boots. Since then, Lamo Sheepskin Inc. has
grown to operate four successful brands: Lamo Footwear (now
rebranded to Mykos), Oomphies, Après by LAMO and Somersby.
Accessible from every corner of the globe, Lamo Sheepskin Inc. has
a strong foothold in women's, men's and children's footwear. Lamo
Sheepskin Inc. brands can be found online and in over 4,000 retail
locations.
Media Contact
Jessica Parise, Mykos,
8582480082, jparise@teamchicexecs.com, https://mykos.com/
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SOURCE Mykos