RVshare releases exclusive findings on outdoor
recreation in U.S. cities, and inspires city-dwelling Americans to
get outdoors by giving away up to $500,000 in outdoor adventure
AUSTIN,
Texas, and AKRON,
Ohio, July 29, 2024 /PRNewswire/ -- Today,
RVshare, the largest community for RV owners and renters, launches
a new research-informed campaign to encourage Americans, especially
city-dwellers, to take the outdoor adventure they crave. In
partnership with Cairn Consulting Group, RVshare announces
exclusive findings about the outdoor adventures awaiting those who
live and visit America's major metropolitan areas. After analyzing
multiple factors including the behavior of residents within each
city, access to outdoor recreational activities and geographic
proximity, as well as how each U.S. city is perceived by its own
residents and visitors, RVshare ranks the 10 "The Most
Outdoor-Friendly Cities" (and "The Least Outdoor-Friendly
Cities").
![(PRNewsfoto/RVshare) (PRNewsfoto/RVshare)](https://mma.prnewswire.com/media/1826331/CF_RVshare_Fina_Logo.jpg)
Earlier this year, RVshare conducted separate research and was
surprised to find that while the majority of Americans know that
time spent outdoors is beneficial for one's physical and mental
wellbeing, 57 percent of Americans still crave more time
outside and do not feel like they get enough time in
nature.1 Unsurprisingly, Americans
reported feeling stir-crazy after spending 10.5 consecutive hours
inside, and that time outdoors had people feeling more relaxed,
clear-minded and in a better mood, while avoiding feelings of
loneliness, anxiety and depression. Inspired to help people improve
their mental and physical health by getting outdoors, RVshare
embarked on a second extensive research campaign to identify where
Americans are participating in outdoor recreation and where they
are not.
The research resulted in comprehensive
rankings2, and the full report is available
here. The results:
The 10 Most Outdoor-Friendly Cities
- Seattle, Washington
- Denver, Colorado
- Grand Rapids, Michigan
- Miami, Florida
- Portland, Oregon
- Nashville, Tennessee
- San Francisco, California
- Richmond, Virginia
- Los Angeles, California
- Charlotte, North Carolina
The 10 Least Outdoor-Friendly Cities
- Houston, Texas
- Rochester, New York
- Hartford, Connecticut
- Tulsa, Oklahoma
- Milwaukee, Wisconsin
- Oklahoma City, Oklahoma
- Detroit, Michigan
- Buffalo, New York
- Raleigh, North Carolina
- Fresno, California
Read more on the methodology and results in RVshare's Outside
Lifestyle Research & Ranking Report here.
As a leader in the outdoor travel industry, RVshare inspires
travelers to get out and explore the great outdoors. Following the
publication of the report, RVshare is going the extra mile to give
Americans up to $500,000 off RVshare
rentals to break down barriers for city-dwellers and help everyone
access nature and the freedom of the open road.
"The central mission of RVshare is to get people outdoors to
create unforgettable memories and experiences. When we learned that
the majority of Americans want to be outdoors more but don't feel
that they have the opportunities to do so, we took it upon
ourselves to research further," said RVshare CEO Jon Gray. "We dove deep into which U.S.
cities' residents find it difficult to access outdoor recreation -
even when state and national parks are not too far away.
Concurrently, we learned which cities are perceived to have
abundant opportunities to be outside, and how those residents and
visitors take advantage of their natural surroundings."
"RVshare is flipping the script on the 10 cities ranked
'Not-So-Great' (or 'Least Outdoor-Friendly'), too - we intend to
prove that despite preconceived notions, it is possible to get
outdoors more often - anywhere," continued Gray. "I can't
wait for people to read through our report and map out their own
adventures to discover the great outdoors - even if just beyond
their city limits."
New and existing RVshare renters can take advantage of the
following:
- Renters who spend $500 will
receive $35 off, using the code
OUTSIDE35 when booking;
- Renters who spend $1,000, will
receive $75 off, using the code
OUTSIDE75 when booking;
- Promo codes are live now and available to use through
August 10, 2024;
- Promo codes can be applied towards any trip in the future.
To book your RVshare rental today and to learn more about
RVshare, please visit rvshare.com.
About RVshare
RVshare is the largest online
community for RV renters and owners with a diverse selection of
vehicles for rent across the US, ranging from luxury motorhomes to
cozy camper vans. On RVshare you'll find vehicles that can
accommodate any outdoor adventure, whether it's a weekend of
camping or a cross-country tour of national parks. Hit the road
yourself or plan for a campsite delivery to experience the
unbridled freedom of RV travel. With more than 5 million nights of
sleeping under the stars booked, families and groups can experience
a one-of-a-kind trip and create memories that will last a lifetime.
For more information, visit rvshare.com, and follow us on Facebook
and Instagram @rvshare.
1 This random double-opt-in survey of
2,000 Americans was commissioned by RVshare between April 18 and April 23, 2024. It was
conducted by market research company OnePoll, whose team members
are members of the Market Research Society and have corporate
membership to the American Association for Public Opinion Research
(AAPOR) and the European Society for Opinion and Marketing Research
(ESOMAR).
2 The cities that were used in this
ranking exercise included the MSAs throughout the U.S. with a
population of 1 million or more. The information gathered from
respondents ensured that each city from the list was rated by a
total of n=600 residents or guests, for a total n=2,400
respondents. These results presented include a mix of objective and
subjective measurements, ensuring a reliable and meaningful set of
findings.
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SOURCE RVshare