Igniting campus connection, UO LIVE and UO
College Shop celebrate college students with unforgettable
experiences and community as part of the next phase of the Shift
Happens campaign.
PHILADELPHIA, Aug. 9, 2024
/PRNewswire/ -- Urban Outfitters is gearing up to revolutionize the
back-to-campus season with the latest chapter of its Shift Happens
campaign. This fall semester, Urban Outfitters will launch UO
LIVE On Campus—a dynamic series of in-store experiences
featuring Gen Z-favorite artists, creators, and can't-miss moments
designed to foster community and connection for an exciting school
year ahead. Alongside these events, the brand will launch UO
College Shops: 20 specialty campus-adjacent shop-in-shops packed
with the season's must-have college staples.
Kicking off on August 13th, the
immersive traveling series UO LIVE will electrify top college
towns, including Athens, GA;
Georgetown, DC; Tucson, AZ and others—with in-store showcases
featuring performances by top artists like Quavo, Towa Bird, and more. UO LIVE will transform
Urban Outfitters stores into intimate stages where the brand's
creative community get to connect with their favorite artists,
creators and peers in authentic and exciting ways. These
experiences aim to enrich pivotal shared moments for students by
fostering a sense of connection and excitement.
"We have heard from customers just how much the start of a
new school year can be filled with trepidation, unexpectedness,
energy and enthusiasm. It is in that spirit that we are thrilled to
be partnering with some of the most exciting talent today and with
some of the most desired and inspiring products and brands to
redefine the "back to campus" experience for Gen Z. With UO LIVE
and our UO College Shop, our goal is to build an authentic
community through engaging events and localized and curated
offerings - in the heart of where students live, study and shop. We
are fortunate to have stores located in the heart of college and
campus towns, and our intention is to make it easy and fun to get
started for the new school year." - Shea
Jensen, President Urban
Outfitters
"Our Shift Happens campaign is about creating immersive
experiences that inspire and connect our community. With UO Live we
want to welcome everyone back to campus by giving them an
incredible shared experience. Our brand and our stores are part of
the college experience and this is our way of celebrating
that." - Dmitri
Siegel, Chief Brand + Creative Officer
In tandem with UO LIVE On Campus, Urban Outfitters will
transform key college-adjacent locations into the new favorite
meet-up spot with an exclusive 20-store pop-up series—UO College
Shop. These pop-ups will feature cheeky dorm essentials, from
quirky koozies and unhinged desk accessories like pocket planners
and puffy laptop sleeves, to cozy teddy bear throws and trending
beauty must-haves for impromptu campus spa days. Curated with
exclusive collaborations and culturally relevant brand
partnerships, each location will be uniquely UO, adorned with
specialty fixtures, bespoke signage, and vibrant displays of school
spirit and collegiate colors. In addition, these pop-ups will
showcase expanded multifunctional home assortments, including
storage, lighting, and bath categories, sparking unfettered
discovery for everyone.
Elevating the shops, UO is teaming up with Gen Z relevant brands
to engage with target consumers in innovative and exciting ways,
including UO-exclusive BIRKENSTOCK launches and limited-edition
drops from BAGGU. New styles from hydration hero Owala and cozy,
collegiate staples from Champion will also be highlighted within
the shops. Locations will also include the latest seasonal styles
from UO's in-house denim label BDG, showcasing cutting-edge denim
trends that elevate and complete the perfect collegiate
wardrobe.
In today's evolving retail landscape, Urban Outfitters
understands that consumers crave more than just transactional
interactions—they seek authentic connections, community, discovery,
and unique experiences. Shift Happens is about leading the charge
in creating memorable, community-driven experiences that resonate
deeply with Gen Z. Through UO LIVE and the College Shop pop-up
series, Urban Outfitters is setting a new standard for retail by
meeting the demands of today's consumers.
About Urban Outfitters
Urban Outfitters is a lifestyle
retailer dedicated to inspiring customers through a unique
combination of product, creativity and cultural understanding.
Founded in 1970 in a small space across the street from the
University of Pennsylvania, Urban
Outfitters now operates over 200 stores in the United States, Canada and Europe, offering experiential retail
environments and a well-curated mix of women's, men's, accessories
and home product assortments. For more information, visit Urban
Outfitters at www.urbanoutfitters.com.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/urban-outfitters-college-campus-takeover-with-uo-live-immersive-back-to-campus-experiences-featuring-quavo-towa-bird-uo-college-shop-and-more-302219039.html
SOURCE Urban Outfitters