CAMBRIDGE, Mass., March 6,
2025 /PRNewswire/ -- On March
2, 2025 (UTC/GMT +8 hours), the Leverage Conference
officially commenced at the Massachusetts
Institute of Technology (MIT), a
global academic powerhouse. The Leverage Consulting's strategic
consulting team was invited to host the China Enterprise Strategic
Innovation Global Forum (North
America) as part of the 2025 conference. This prestigious
event, focused on corporate strategic innovation and the evolution
of positioning theory, has garnered widespread attention from
various sectors.
Bringing together world-class scholars, leading entrepreneurs,
and prominent industry figures, the conference fostered in-depth
dialogue on corporate strategic transformation in the digital
economy era, exploring solutions for breaking through in global
business competition.
The forum's successful inauguration at MIT—a world-renowned hub
for business academia—signifies the increasing recognition of
China's positioning theory and its
innovative real-world applications. It also highlights the evolving
global influence of Chinese corporate strategies.
Positioning Equation: From Theoretical Inheritance to Global
Innovation
With China's rapid economic
rise in recent years, an increasing number of Chinese brands are
stepping onto the global stage. However, globalization presents its
own set of challenges—many companies grapple with unclear brand
positioning and a lack of market competitiveness. The Leverage
Consulting has pioneered the Positioning Equation, a strategic
framework designed to help Chinese companies carve out a distinct
positioning in the global market, ultimately maximizing their brand
value.
During the forum, the Leverage Consulting officially unveiled
the Chinese Positioning Equation. As an original innovation rooted
in positioning theory, this equation not only encapsulates the
essence of Western management principles but also integrates
Chinese insights and real-world expertise, forging a pioneering
methodology for strategic positioning.
Rongjun Yao, Founder of the
Leverage Consulting, explained: "The Positioning Equation
emphasizes the synergy and alignment of strategies, campaigns, and
operations, while also deconstructing and interconnecting the
mindsets of consumers, entrepreneurs, and managers. This framework
provides companies with robust strategic support in their journey
toward globalization."
At the forum, Rongjun Yao
delivered a keynote speech titled "Transcending Operational
Computing Power with Strategic Algorithms From Positioning Theory
to Positioning Equation". He
highlighted that in today's information-explosive and highly
competitive market, traditional operational computing power are no
longer sufficient for strategic positioning needs. The Positioning
Equation, as an innovative strategic algorithm, enables companies
to precisely grasp market trends and develop effective positioning
strategies, helping them stand out in fierce competition.
Brands such as CHAGEE, Softide, recognized as billion-yuan
brands, exemplify the successful application of the Positioning
Equation. Through precise strategic positioning, these brands have
achieved remarkable success in both domestic and international
markets, and have successfully entered the global premium market.
In his speech, Rongjun Yao shared
these brands' success stories, emphasizing: "In an era of
homogeneous competition, when a consumer's need arises, typically
only two brands come to mind: one domestic brand and one foreign
brand. This creates a binary choice that often shapes consumer
preferences."
Even before its official unveiling, the Positioning Equation had
already captured the attention of the academic community. Its
related research findings were published in the MIT Sloan
Management Review and received authoritative endorsement from the
China Management Science Society. This recognition not only affirms
the academic value of the Positioning Equation but also underscores
its practical contributions to Chinese companies' strategic
positioning on a global scale.
Rongjun Yao's speech resonated
strongly with attendees, who acknowledged that the Positioning
Equation offers fresh perspectives and approaches for strategic
positioning and provides robust theoretical support for companies
striving for sustainable growth amid globalization.
Global Innovation: A Dialogue on the Future of Corporate
Strategy
The forum also featured in-depth discussions with globally
renowned professors from diverse fields, each bringing unique
insights into innovation and strategic positioning.
Professor Neil Thompson of
MIT delivered a presentation titled "AI
and Data Value", where he examined AI's transformative impact on
the strategy consulting industry. He discussed the competitive
balance between established corporations and startups in leveraging
data, emphasizing that AI's rapid advancement is reshaping the
landscape of strategy consulting. As Director of the FutureTech
research project at MIT's Computer
Science and Artificial Intelligence Lab, Thompson stressed that
effective utilization of data resources will be key for companies
seeking a competitive edge in the future.
Another distinguished speaker, Elizabeth
Bramson-Boudreau, CEO and publisher of MIT Technology
Review, has successfully transformed the publication into a
globally recognized multi-platform media brand. At the forum, she
shared her expertise in corporate strategic transformation and
trend evolution, emphasizing how global disruptive forces are
reshaping corporate strategic positioning. She also highly praised
the Positioning Equation, recognizing it as a groundbreaking
innovation that provides strong theoretical support and practical
guidance for corporate innovation.
In engaging discussions with these experts, Rongjun Yao elaborated on the core principles
and real-world applications of the Positioning Equation, presenting
a series of successful case studies spanning multiple industries.
These cases demonstrated the equation's effectiveness in refining
strategic positioning and enhancing brand influence. The
participating professors commended the Positioning Equation's
innovative approach and practical value, expressing optimism that
more companies would adopt this framework to achieve greater
success in the global market.
The Positioning Equation: Leading a Wave of
Innovation
The forum received strong support from MIT and affiliated academic institutions, which
expressed their commitment to continuing engagement with
China's corporate strategic
innovations. Their goal is to contribute further expertise and
insights to the evolution of global business strategy.
As globalization accelerates and market competition intensifies,
Chinese companies face more opportunities and challenges. The
successful hosting of this forum marks a significant breakthrough
for Chinese companies in the field of global strategy. With its
groundbreaking Positioning Equation, the Leverage Consulting is not
only empowering Chinese brands in their international expansion but
also introducing a fresh strategic framework that benefits
companies worldwide. As Rongjun Yao
stated: "In the future, more Chinese brands will go global, and
more international brands will enter the Chinese market. The
Positioning Equation by the Leverage Consulting will not only
provide Chinese companies with strategic guidance for their global
endeavors, but also provide valuable insights and support for the
strategic breakthroughs of global companies."
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SOURCE The Leverage Consulting
