Blavod Extreme Spirits PLC
25 April 2005


FOR IMMEDIATE RELEASE

   Successful Wine Launches in US Lead to UK Deals for Blavod Extreme Spirits
                  Moretti and Folonari Pleased With U.S. Sales

FRANKLIN, Tenn. - April 25, 2005 - Blavod Extreme Spirits ('BES') announces
today that it has expanded its international wine distribution agreements with
the Moretti family and Guido Folonari to include the United Kingdom. Building on
its successful distribution of the Moretti family's and Guido Folonari's wines
in the United States, BES was awarded the UK distribution deals. The agreements
include the following brands:  Petra, Tenuta L'illuminata, and Tenuta San Giorgio.

The Moretti family is renowned for its Contadi Castaldi and Bellavista wineries,
located in the Franciacorta region of Italy, which is best known for its
sparkling wines. Guido Folonari owns the L'illuminata and San Giorgio estates
and is a member of the family that started Ruffino.

BES has a diverse portfolio of products on the UK market, including the unique
Blavod Black Vodka which is directly owned by BES. By expanding its product
portfolio BES is increasing value and, therefore, penetration into its core
customer base. In addition to these two deals, the UK portfolio represents
agency brands including Domaines Barons Rothschild, Babco and Fernet Branca and
Marie Brizard.

Francesca Moretti said, "We are very pleased with the unique marketing ideas
that BES is using to sell our wines in the US. We are delighted to have them
start distributing our wine in the UK."

Guido Folonari added, "BES is a great partner is the United States. My wines are
receiving excellent attention in that market place and I am looking forward to
working with them in the UK."

Jeff Hopmayer, CEO of Blavod Extreme Spirits, said, "BES is honored to be
working with the best wine makers in the wine industry, such as the Moretti and
Folonari families. We look forward to long relationships with them, and to
selling their wines throughout the world."

Further Details:
Catherine Maitland     Cardew Group     020 7930 0777 UK
Donna Schwartze        DSPR             314-330-3488 USA

Note to editors:
Blavod Extreme Spirits, plc (LSE:BES), established in 2003, is a London-based
and publicly traded company with U.S. subsidiary offices, Blavod Extreme Spirits
USA, Inc., headquartered in Franklin, Tenn. The BES portfolio includes the
award-winning Players Extreme line featuring Five Times Distilled Vodka along
with intensely infused Green Apple, Cherry, Lemon, Mandtango (mandarin/
tangerine) and Caramel vodkas. Players Extreme also offers flavor-infused rums -
Banana, Coconut and Mango. Blavod launched Blavod Black Vodka in 1998 and has
established a strong UK and U.S. sales network. BES also represents a wine
portfolio including Italian estates, Baroncini and Bruno Rocca, among others.
Bruno Rocca's 1999 Rabaja (Barbaresco) was named one of Wine Enthusiast's Top
100 Wines of 2004.

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