Acxiom Launches Online Segmentation Solution; New Tool Improves Speed, Ease-of-Use and Accuracy In Household-level Segmentation
June 29 2005 - 10:03AM
Business Wire
Acxiom(R) Corporation (Nasdaq: ACXM) today announced the launch of
Personicx(R) ANSWERS, a web-based tool enabling users of the
company's household-level consumer segmentation solution,
Personicx, immediate access to data for marketing planning and
analysis. "Until now, simple questions such as 'which customers are
most likely to churn' or 'who responded to my last campaign' often
required the involvement of multiple internal departments taking
days or weeks to determine," said Richard Howe, leader of the
Acxiom Marketing Organization. "With Personicx ANSWERS, marketers
from all parts of the organization can access and act on
meaningful, actionable marketing data in minutes, whether it is
from customer databases, campaign responses, web shoppers or market
research surveys." Acxiom's family of Personicx solutions and
services places U.S. households into one of 70 consumer segments
and 21 life stage groups, based on specific consumer and
demographic characteristics, allowing a greater precision of
targeted marketing and true accuracy of segmentation. Marketers
using Personicx ANSWERS experience these business benefits: -- Fast
answers to marketing questions - Personicx ANSWERS provides
easy-to-understand reports, charts and maps in standard formats
such as Microsoft Excel and Adobe PDF, making it easy to integrate
data and analyses in custom applications; -- 24/7 access - Users
across the organization have continuous access to Personicx ANSWERS
web-based application; -- Ease of use - Personicx ANSWERS has an
interface that guides users through the application, making access
to features and functionality easy; -- Seamless connection to
consumer behavior and media - Personicx ANSWERS easily connects to
syndicated survey data such as Mediamark Research, Inc. (MRI) and
Simmons Market Research Bureau, giving marketers information on
everything from shopping and media preferences to financial
products and other services; and -- Flexible licensing - Single or
multi-user licenses are available. "With Personicx ANSWERS, Acxiom
puts its clients in the driver's seat, allowing them to generate
the kinds of reports, charts and now maps that Acxiom analysts have
been providing since we launched Personicx three years ago," Howe
said. "Marketing applications such as lifetime value analysis,
churn/risk analysis, channel preference analysis and selecting best
prospects are available any time. And because it is web-based,
marketers can share this critical information across the
organization, ensuring that everyone has a consistent framework to
view the consumer landscape." Acxiom's Personicx builds its
segmentation approach on life stages based on the principle that
households' consumer behaviors are reflected in their shared life
stage and similar socio-economic characteristics. The result is
consumer segments with greater differentiation than has been
achieved in other segmentation models. About Acxiom Corporation
Acxiom Corporation (NASDAQ: ACXM) integrates data, services and
technology to create and deliver customer and information
management solutions for many of the largest, most respected
companies in the world. The core components of Acxiom's innovative
solutions are Customer Data Integration (CDI) technology, data,
database services, IT outsourcing, consulting and analytics, and
privacy leadership. Founded in 1969, Acxiom is headquartered in
Little Rock, Arkansas, with locations throughout the United States
and Europe, and in Australia and China. For more information, visit
www.acxiom.com. Acxiom and Personicx are registered trademarks of
Acxiom Corporation.
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