Acxiom(R) Teams with SAP; Acxiom's AbiliTec(R) and InfoBase(R) Together with mySAP(TM) CRM to Enhance Lifetime Customer Value;
July 27 2006 - 8:25AM
Business Wire
Acxiom Corporation (Nasdaq: ACXM) today announced that company
leader Charles D. Morgan and Bill McDermott, President and CEO of
SAP Americas, unveiled how the two companies intend to jointly
market Acxiom's success in delivering a single, accurate, real-time
customer view within SAP's market-leading multi-channel CRM
solution, mySAP(TM) Customer Relationship Management (mySAP(TM)
CRM). SAP clients and prospects can leverage Acxiom's AbiliTec(R)
customer data integration technology and InfoBase(R) products,
which provide the largest collection of U.S. consumer information
available in one source. By combining Acxiom's rich consumer
content with SAP's world-class marketing and sales functionality,
customers will be able to maximize their marketing and sales
dollars while strengthening their most valuable asset - the
relationship with their customers. During SAP's annual summer sales
meeting, the leaders revealed their intention to jointly market
SAP's ability to deliver enterprise-wide customer information to
key customer touch points and Acxiom's 30-plus years of delivering
data, analytics and customer data integration. The presentation
focused on the benefits to customers, including empowering
customers to engage in true customer relationship management. "As
more and more companies move toward a hybrid model of on-site
master-data-management hubs, nurtured by data service providers
such as Acxiom, it is natural that companies with complementary
solutions, such as Acxiom and SAP, work together to maximize
customer benefit," said Richard K. Howe, Acxiom's Marketing and
Strategy Leader. "Critical customer applications leveraging mySAP
CRM are information-driven. Acxiom lives and breathes information
management, augmenting the quality and availability of data to turn
information into intelligence. By combining mySAP CRM with Acxiom's
data strengths, customers will realize significant benefits." "SAP
understands the importance to customers of combining world-class
CRM applications with accurate and complete customer content," said
Pat Bakey, Senior Vice President of CRM, SAP Americas. "By working
with Acxiom in the future we will allow our customers to make more
informed and relevant decisions when interacting with customers and
prospects. Any time you can improve the customer experience, the
benefits translate to the bottom line." About Acxiom Corporation
Acxiom Corporation (Nasdaq: ACXM) integrates data, services and
technology to create and deliver customer and information
management solutions for many of the largest, most respected
companies in the world. The core components of Acxiom's innovative
solutions are Customer Data Integration (CDI) technology, data,
database services, IT outsourcing, consulting and analytics, and
privacy leadership. Founded in 1969, Acxiom is headquartered in
Little Rock, Arkansas, with locations throughout the United States
and Europe, and in Australia and China. For more information, visit
www.acxiom.com. Any statements contained in this document that are
not historical facts are forward-looking statements as defined in
the U.S. Private Securities Litigation Reform Act of 1995. Words
such as "anticipate," "believe," "estimate," "expect," "forecast,"
"intend," "may," "plan," "project," "predict," "should" and "will"
and similar expressions as they relate to SAP are intended to
identify such forward-looking statements. SAP undertakes no
obligation to publicly update or revise any forward-looking
statements. All forward-looking statements are subject to various
risks and uncertainties that could cause actual results to differ
materially from expectations The factors that could affect SAP's
future financial results are discussed more fully in SAP's filings
with the U.S. Securities and Exchange Commission ("SEC"), including
SAP's most recent Annual Report on Form 20-F filed with the SEC.
Readers are cautioned not to place undue reliance on these
forward-looking statements, which speak only as of their dates.
SAP, mySAP and other SAP products and services mentioned herein as
well as their respective logos are trademarks or registered
trademarks of SAP AG in Germany and in several other countries all
over the world. All other product and service names mentioned are
the trademarks of their respective companies. Data contained in
this document serve informational purposes only. National product
specifications may vary. Acxiom, AbiliTec and InfoBase are
registered trademarks of Acxiom Corporation and SAP is a registered
trademark for SAP.
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