Affinity Group Inc. Renews Multi-Year Information Management Agreement with Acxiom(R)
January 25 2007 - 2:59PM
Business Wire
Acxiom� Corporation (Nasdaq: ACXM) today announced the renewal of a
five-year agreement to provide a full suite of information
management solutions for Affinity Group, Inc. (AGI), North
America�s leader in the recreational vehicle (RV) and outdoor
recreation industry. Acxiom began working with AGI in 2002 to help
create a database marketing solution using analytical tools and
methods to better understand its prospects and customers, including
a state-of-the-art, customized customer marketing database.
Affinity Group has used the database to promote its various outdoor
clubs, to sell its outdoor products and services and to sell its
numerous publications. �We�re excited to continue our strong
business relationship with AGI,� said Greg Hogue, Industry
Executive for Acxiom�s Travel & Entertainment group. �With this
new agreement, we�ll be working even closer with AGI to help them
better understand, reach and serve their valuable and important
customers throughout North America.� Affinity Group Inc., which is
recognized for its outstanding customer service, will utilize
Acxiom� CDI (customer data integration), AbiliTec� and database
management services in managing and updating its 20-million
customer database. �By pairing Acxiom�s world-class information
solutions with AGI�s strategic vision and loyal customer base,
we�ll see new and exciting opportunities in product development,
cross-selling and up-selling and in the development of new channels
for AGI�s lifestyle focus,� said Hogue. �Acxiom is a trusted
business partner and an industry leader in helping companies like
Affinity Group, Inc. convert information into intelligent business
solutions,� said Prabhuling Patel, Senior Vice President, Products
& Services for Affinity Group, Inc. �There�s no doubt that the
Acxiom team has contributed greatly to our company�s success, and
we�re proud to extend and enhance our productive business
relationship.� About Affinity Group, Inc. (AGI) Affinity Group,
Inc., www.affinitygroup.com, and its affiliated companies serve the
safety, security, comfort, and convenience needs of the North
American outdoor and recreational vehicle market. The goal is
simple: AGI makes RV ownership and the RV lifestyle more enjoyable.
With various companies, brands, products and services, AGI targets
almost every aspect of this diverse and dynamic niche market. No
wonder so many travelers depend on AGI on a daily basis. About
Acxiom Corporation Acxiom Corporation (Nasdaq: ACXM) integrates
data, services and technology to create and deliver customer and
information management solutions for many of the largest, most
respected companies in the world. The core components of Acxiom's
innovative solutions are Customer Data Integration (CDI)
technology, data, database services, IT outsourcing, consulting and
analytics, and privacy leadership. Founded in 1969, Acxiom is
headquartered in Little Rock, Arkansas, with locations throughout
the United States and Europe, and in Australia, China and Canada.
For more information, visit www.acxiom.com. Acxiom is a registered
trademark of Acxiom Corporation.
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