Robust Segmentation System from Acxiom Delivers Strategic Advantage for Marketers in Japan
February 27 2009 - 8:00AM
Business Wire
Marketers in Japan now have access to superior geo-demographic
consumer segmentation with the latest release of ChomonicX� from
Acxiom� Corporation (Nasdaq: ACXM). ChomonicX 2.0 provides the most
advanced and up-to-date consumer classification available in
Japan.
ChomonicX offers clients quick, easy and affordable access to
accurate, meaningful and actionable consumer information. The
updated system adds new and fresher data sources, along with
refined definition around the most marketable urban clusters, to
deliver higher return on marketing dollars spent.
ChomonicX�s robust applications encompass both marketing
strategy and execution. Now with a total of seven social groups, 32
clusters and 10 newly formed sub-clusters, this geo-demographic
market segmentation system can be applied at the chome level to
more than 206,000 chomes, or city districts, with complete
geographic coverage for all of Japan.
�With the release of ChomonicX 2.0, we are providing marketers
in Japan with an even more relevant tool for these tough economic
times,� said Louis Rolleigh, Acxiom�s Consumer Segmentation and
Analysis Product Leader. �ChomonicX was the first geo-demographic
product designed for targeted marketing throughout Japan, and we
want to make sure it remains the best in light of today�s
competitive and ROI-conscious atmosphere.�
ChomonicX 2.0 is optimized to differentiate the demographics and
associated consumer behaviors for each chome in Japan. The
segmentation system leverages a multi-dimensional view of consumers
within chomes in order to group them with others that look and act
the same. Companies that apply ChomonicX 2.0 to their customer
databases, responder files, prospect lists, or even the market
overall, can then identify and focus on those segments where they
will realize the greatest success from their marketing
initiatives.
By leveraging ChomonicX 2.0 to find lookalike prospects that are
twice as likely or more to respond, a company spending 10 million
yen on direct mail pieces for a campaign to 100,000 consumers could
realize an ROI of 30% by targeting these top prospects.
�Now, more than ever, marketers need hands-on access to
solutions that generate immediate returns,� said Rolleigh. �We�re
committed to continually improving our solutions and are excited
about the significant value this updated release of ChomonicX will
bring to our clients around the globe.�
�The fact that Acxiom continues to enhance and improve on its
offerings in the Asia-Pacific region is a great testament to its
commitment to businesses operating here,� added Gabrielle Chou,
Client Services Group Leader for Acxiom�s Asia-Pacific Region.
�While ChomonicX was modeled after consumer segmentation systems
successful in the U.S. and Europe, it was uniquely built for the
market in Japan. It�s not a �one size fits all� offering.�
This solution, made available through Japanese partners of
Acxiom, is accessible through GIS software. It can be used for
appending customer records with the ChomonicX 2.0 cluster they are
assigned to, comparative portrait reports for understanding where a
business is over or under represented, as well as maps for
visualization of the market. This updated version also offers an
enhanced illustrative tool of the clusters and report templates
that generate marketing insights with just a few clicks.
For additional information on this or other product offerings
from Acxiom, please visit: http://www.acxiom.com or call
1-888-3ACXIOM.
About Acxiom
A global leader in interactive marketing services, Acxiom
connects clients with their customers through deep consumer
insight, powering effective and profitable marketing initiatives
and business decisions. Our consultative approach spans multiple
industries and incorporates decades of experience in consumer data
and analytics, information technology, data integration and
consulting solutions for effective marketing across digital,
Internet, email, mobile and direct mail channels. Founded in 1969,
Acxiom is headquartered in Little Rock, Ark., and serves clients
around the world from locations in the United States, Europe and
Asia-Pacific. For more information about Acxiom, visit
www.acxiom.com.
Acxiom and ChomonicX are registered trademarks of Acxiom
Corporation.
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