Former Alltel Leader to Head Acxiom Corporate Marketing
September 03 2009 - 11:49AM
Business Wire
Acxiom® Corporation (Nasdaq: ACXM) announced today that Erin
Taylor, former direct marketing leader at Alltel, has joined Acxiom
as vice president for corporate marketing. She will manage teams
responsible for key initiatives including:
- Repositioning the Acxiom brand
to increase market leadership
- Elevating Acxiom’s creative
services and advertising capabilities
- Advancing business engagements
and showcasing Acxiom’s thought leadership
- Unifying Acxiom’s market message
through public relations and industry analyst communications
“Acxiom is aggressively evolving as a customer insights and
customer engagement partner to the largest digital and direct
marketing companies in the world,” said Michael Darviche, Acxiom’s
chief marketing officer. “Erin Taylor has a strong strategic
marketing background and entrepreneurial spirit that will help us
expand our leadership in these areas.”
Taylor led major branding and marketing communication
initiatives at Alltel (now part of Verizon) and at her own agency
for 10 years. As president and CEO of Taylor Mack Advertising in
Fayetteville, Ark., she supported clients including Walmart, Sam’s
Club and Tyson Foods.
“Erin is a savvy branding and solutions expert who brings keen
insights into how we can better position Acxiom’s multifaceted
solutions with our clients and prospects,” Darviche said. “She
understands the full scope of marketing and how it drives business
results, and she has the experience to lead Acxiom’s position as a
full-service customer engagement partner to our clients.”
About Acxiom
A global leader in interactive marketing services and
infrastructure management, Acxiom connects clients with their
customers through deep customer insight, powering effective and
profitable marketing initiatives and business decisions. Our
consultative approach spans multiple industries and incorporates
decades of experience in consumer data and analytics, information
technology, data integration and consulting solutions for effective
marketing across digital, Internet, email, mobile and direct mail
channels. Our secure, high-performance technology services deliver
consistent value and reliability. Founded in 1969, Acxiom is
headquartered in Little Rock, Arkansas, and serves clients around
the world from locations in the United States, Europe and
Asia-Pacific. For more information about Acxiom, visit
www.acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.
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