Acxiom Experts Discuss Digital Addressable TV, iDirect Marketing and Insight-Driven Customer Engagement During ad:tech NY 2009
November 02 2009 - 3:12PM
Business Wire
Three of Acxiom® Corporation’s (Nasdaq: ACXM) top thought
leaders in digital marketing and advertising are scheduled to
participate in ad:tech sessions and other events in New York
November 4 and 5.
November 4
4:10-5 p.m. at ad:tech – TV 3.0: Reach + Targetability –
The Promise of Addressable Advertising – Josh Herman, Acxiom
Global Multichannel Marketing Services innovation leader, will join
a panel of experts in sharing their addressable TV advertising
processes and experiences from their interaction with advertisers,
ad agencies, cable system operators and interactive
technologists.
3:30-5 p.m. at the Helen Mills Theater (shuttle service provided
from ad:tech or attend via webinar) – High Performance Digital
Marketing and Advertising – Acxiom SVP Tim Suther and the chief
insight officer of Engauge, Janet Rubio, highlight the key to
higher-performing marketing and advertising, defining iDirect and
what it means to the discipline of marketing. They will cover the
four principles for successful iDirect marketing as a path to
increased return on marketing investment. This event is part of
Acxiom’s Global Multichannel Marketing Performance Series. Register
at www.acxiom.com/promotions/globalmarketingperformance.
November 5
3:10-4 p.m. at ad:tech – Marketing Democracy: Don’t Battle
the Consumer Revolution – Join It! – Chris Marriott, VP, Global
Managing Director, Acxiom Digital, joins other noted experts to
discuss how campaigning for customers’ attention requires skilled,
direct marketing execution on customer recognition, customer data,
personalization and relevant communication – all in real-time. Join
the revolution rather than resist it by fusing insight with media
to create high-performing campaigns that are more relevant at every
interaction.
About Acxiom
A global leader in interactive marketing services and
infrastructure management, Acxiom connects clients with their
customers through deep consumer insight, powering effective and
profitable marketing initiatives and business decisions. Our
consultative approach spans multiple industries and incorporates
decades of experience in consumer data and analytics, information
technology, data integration and consulting solutions for effective
marketing across digital, Internet, email, mobile and direct mail
channels. Our secure, high-performance technology services deliver
consistent value and reliability. Founded in 1969, Acxiom is
headquartered in Little Rock, Ark., and serves clients around the
world from locations in the United States, Europe, Middle East and
Asia-Pacific. For more information about Acxiom, visit
www.acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.
Acxiom (NASDAQ:ACXM)
Historical Stock Chart
From Sep 2024 to Oct 2024
Acxiom (NASDAQ:ACXM)
Historical Stock Chart
From Oct 2023 to Oct 2024