E*TRADE FINANCIAL Extends Agreement with Acxiom for Customer Insights, Data Enhancement and Digital Marketing Services
November 24 2009 - 8:00AM
Business Wire
Global marketing services leader Acxiom® Corporation (Nasdaq:
ACXM) today announced a multiyear renewal agreement with E*TRADE
FINANCIAL Corporation to provide consumer insights, digital
marketing solutions and consumer data aggregation and enhancement
services.
“Acxiom serves an important role in our marketing efforts,
helping us to identify new prospects and expand the relationships
we have with existing customers,” said Nick Utton, chief marketing
officer, E*TRADE FINANCIAL. “We are expanding our engagement with
Acxiom as we look to evolve our customer acquisition, engagement
and retention strategies.”
Acxiom has served E*TRADE with its proprietary AbiliTec® and
Acxiom PanOptic-X™ technologies for nearly nine years.
“We are committed to using our leading consumer insights and
campaign management practices to help companies improve
efficiencies, decrease marketing costs and increase new customers
and deposits,” said Randy Watson, Acxiom’s vice president of
financial services. “We have enjoyed a successful relationship with
E*TRADE and look forward to helping them enhance their marketing
effectiveness in the future.”
Acxiom has developed, hosted and maintained database solutions
for Fortune 500 companies for 40 years, including some of the
largest, most complex marketing databases in the world. Acxiom
optimizes these databases by providing comprehensive customer and
prospect insights, data quality, campaign planning and management,
analytics and measurements/reporting.
About Acxiom
A global leader in interactive marketing services and
infrastructure management, Acxiom connects clients with their
customers through deep customer insight, powering effective and
profitable marketing initiatives and business decisions. Our
consultative approach spans multiple industries and incorporates
decades of experience in consumer data and analytics, information
technology, data integration and consulting solutions for effective
marketing across digital, Internet, email, mobile and direct mail
channels. Our secure, high-performance technology services deliver
consistent value and reliability. Founded in 1969, Acxiom is
headquartered in Little Rock, Arkansas, and serves clients around
the world from locations in the United States, Europe, Middle East,
Africa and Asia-Pacific. For more information about Acxiom, visit
www.acxiom.com.
Acxiom, AbiliTec and Acxiom PanOptic-X are trademarks of Acxiom
Corporation.
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