Acxiom Completes Sale of Impact Email Business
September 01 2016 - 8:00AM
Business Wire
Acxiom® (NASDAQ:ACXM), an enterprise data, analytics and
software-as-a-service company, today announced that it has
completed the sale of its Impact email business (Acxiom Impact) to
Zeta Interactive, a NYC-based marketing technology company. The
transaction sharpens Acxiom’s focus on providing the data
foundation for the world’s best marketers and opens the door to
deeper partnerships with the marketing ecosystem.
Acxiom will use proceeds from the sale to help fund its recently
expanded share repurchase program. Under the revised program, share
repurchase authorization was increased by $100 million to $400
million and the duration of the program was extended through June
30, 2018. The company is authorized to repurchase shares from time
to time in open market or privately negotiated transactions,
depending on prevailing market conditions and other factors. The
repurchase program may be suspended or discontinued at any
time.
About Acxiom
Acxiom is an enterprise data, analytics and
software-as-a-service company that uniquely fuses trust, experience
and scale to fuel data-driven results. For over 45 years, Acxiom
has been an innovator in harnessing the most important sources and
uses of data to strengthen connections between people, businesses
and their partners. Utilizing a channel and media neutral approach,
we leverage cutting-edge, data-oriented products and services to
maximize customer value. Every week, Acxiom powers more than a
trillion transactions that enable better living for people and
better results for our 3,250+ global clients. For more information
about Acxiom, visit Acxiom.com.
About Zeta Interactive
Founded by David A. Steinberg and John Sculley (former CEO of
Apple Computer and Pepsi-Cola) in 2007, Zeta Interactive is a
data-driven marketing technology pioneer whose SaaS-based marketing
cloud helps 500+ Fortune 1000 and Middle Market brands acquire,
retain and grow customer relationships through actionable data,
advanced analytics and machine learning. The Company's highly-rated
technology platform that's recognized in Gartner's Magic Quadrant
for Digital Marketing Hubs (January 2016) and in its Magic Quadrant
for Multichannel Campaign Management (April 2016) competes with
Oracle, IBM, Salesforce and Adobe. Operating in four continents
with over 1,300 employees, the company is headquartered in New York
City, with Centers of Excellence in Silicon Valley, Boston, London,
and Hyderabad, India, and 25 additional offices around the
globe.
Acxiom is a registered trademark of Acxiom Corporation.
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Acxiom CorporationInvestor Relations Contact:Lauren
Dillard, 650-372-2242Investor
Relationsinvestor.relations@acxiom.comPublic Relations
Contact:Sherry Hamilton, 501-252-6029Corporate
Communicationssherry.hamilton@acxiom.comGACXM
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