LITTLE ROCK, Ark., Jan. 31, 2017 /PRNewswire/
-- Acxiom® (Nasdaq: ACXM), the data foundation for
the world's best marketers, today announced it has expanded its
partnership with DataXu, a leading provider of programmatic
marketing software, to allow DataXu to license its third-party data
for advanced TV and analytics solutions. The first-of-its-kind
partnership will allow advertisers and agencies to engage their own
first-party audiences across all addressable channels, including
TV, and drive more effective data-driven marketing across all
screens.
Prior to this partnership, advertisers lacked the ability to
engage consumers in a unified way across all the devices and media
channels they use during the buying lifecycle. Now Acxiom and
DataXu are partnering to connect the dots between the digital and
TV worlds. This enables marketers to achieve greater message
consistency and relevance to consumers, as well as overcome the
challenges associated with today's increasingly fragmented media
landscape. For their most important audiences, advertisers can now
bridge the gap between desktop, mobile and TV and control reach and
frequency across these channels. Additionally, the expanded
Acxiom-DataXu partnership gives advertisers and agencies the
ability to gain deeper customer insights into the previously
disconnected digital and TV worlds.
"We are pleased to expand our partnership with DataXu to arm
marketers with the insights they need to scale media investments
across more channels," said Anne
Doherty, Senior Vice President of Sales, Acxiom's Audience
Solutions division. "Being able to provide such valuable insights
underscores the importance of our partner network and validates
Acxiom's identity resolution technology – AbiliTec® –
as the most powerful in the industry. We look forward to continuing
to help platforms, agencies and advertisers engage consumers in a
more meaningful way and gain more pertinent insights."
"DataXu's partnership with Acxiom enhances our digital and TV
marketing solutions for advertisers and agencies, enabling them to
craft more personalized and relevant customer experiences. DataXu's
expertise, suite of analytics, cross-device and programmatic
marketing technologies, coupled with Acxiom's rich third-party
data, is an extremely powerful combination," said Tore Tellefsen, Vice President of TV Solutions
at DataXu. "With customers in control of their own cross-device
buying journey, it's important for marketers to also be able to
break down internal silos between digital and TV channels."
About DataXu
DataXu's mission is to make marketing better using data science.
The world's top brands and agencies use DataXu to better understand
and engage customers across all devices and media formats. Its
solution provides marketers with unparalleled Media Activation,
Marketing Analytics and Data Management capabilities. With sixteen
offices in eleven countries, DataXu's full-stack solution is
powering the marketing transformation of the world's most valuable
brands.
About Acxiom
Acxiom provides the data foundation for the world's best
marketers. We enable people-based marketing everywhere through a
simple, open approach to connecting systems and data that drives
seamless customer experiences and higher ROI. A leader in identity
and the ethical use of data for more than 45
years, Acxiom helps thousands of clients and partners
around the globe work together to create a world where all
marketing is relevant. For more information about Acxiom,
visit Acxiom.com.
Media Contacts
Acxiom
Sherry Hamilton, 501-252-6029
Corporate Communications
sherry.hamilton@acxiom.com
GACXM
DataXu
Katie Gabriello,
781-354-2380
DataXu PR Manager
kgabriello@dataxu.com
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SOURCE Acxiom