NEW YORK, March 6, 2017 /PRNewswire/ -- Freckle IoT
(Freckle), a first-party data company and Global leader in offline
in store attribution, today announced a partnership with LiveRamp™,
an Acxiom® company (NASDAQ: ACXM) and leading provider of
omnichannel identity resolution. Freckle IoT will make its
first-party custom segments available via LiveRamp's IdentityLink ™
solution.
Freckle IoT operates an installed base of over 50 million mobile
devices worldwide, providing deterministic, in-store location data
which is captured directly from opted-in users' mobile phones, in
real-time. This direct integration differentiates Freckle from
location providers that primarily rely on probabilistic bid-stream
data, which has lower accuracy.
Advertisers interested in custom individual in-store segments of
the top 25 retailers from Freckle are able to access these segments
from LiveRamp's IdentityLink data store feature via many leading
demand-side platforms (DSP's) and other media platforms that they
use today. Additional custom segments are prepared within 24 hours
and distributed via IdentityLink to the media platform of
choice.
"There has been an enormous increase in client demand for unique
data sets. Freckle IoT's ability to provide a deterministic
in-store audience, at scale, is rare in today's environment," said
LiveRamp Head of Data Partnerships Luke McGuinness. "This level of
accuracy and granularity enables our clients to get greater insight
into their customers and to make smarter decisions with their
targeting. This is at the core of what we are trying to provide at
LiveRamp, and we are happy to partner with Freckle IoT on this
initiative."
"Providing LiveRamp customers with access to Freckle's unique
first-party in-store data allows clients to prove with 100 percent
precision that a consumer has visited a specific location,
something that up until now was challenging to do," says
Neil Sweeney, founder and CEO of
Freckle IoT. "As the industry continues to look for unique data
sources, having access to a source of first-party data that is
decoupled from the sale of media is ultimately what advertisers
want. We are excited to partner with LiveRamp to move the industry
closer to this inevitable goal."
About Freckle IOT
Freckle IOT, the Global Leader in in-store, offline attribution,
is a mobile first-party data company that helps brands, publishers
and intelligence firms solve business problems through
deterministically validated customer data.
Freckle's solution is comprised of an ecosystem of connected
devices, beacons and application partners coupled with proprietary
software and science.
About LiveRamp
LiveRamp offers brands and the
companies they work with identity resolution that is integrated
throughout the digital ecosystem, and provides the foundation for
omnichannel marketing. Our services transform the technology
platforms used by our clients into people-based marketing channels
that improve the relevancy of marketing, and ultimately allow
consumers to better connect with the brands and products they love.
LiveRamp is an Acxiom company, delivering privacy-safe solutions to
market and honoring the best practices of leading associations
including the Digital Advertising Alliance's (DAA) ICON and App
Choices programs. For more information,
visit www.LiveRamp.com.
Media Contacts
N6A (For Freckle)
mrizzetta@n6a.com
212-334-9753
Alyssa Niemiec for LiveRamp
liveramp@havasformula.com
619-234-0345
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SOURCE Freckle IoT