Adobe Named a Leader in Enterprise Marketing Software Suites and Cross-Channel Campaign Management by Independent Research Firm
February 21 2018 - 12:00PM
Business Wire
Adobe Received Top Scores in Current Offering and
Strategy
Adobe (Nasdaq:ADBE) today announced that the company was
recognized as a Leader in “The Forrester Wave:™ Enterprise
Marketing Software Suites, Q1 2018” report1 by Forrester Research,
Inc. Adobe received the highest scores in the current offering
and strategy categories. Forrester included seven vendors in the
report, evaluating each vendor across 40 criteria. Adobe was also
named a Leader in “The Forrester Wave:™ Cross-Channel Campaign
Management, Q1 2018” report2. Of the 12 cross-channel campaign
management vendors Forrester evaluated, Adobe received the highest
score in the strategy category.
In its Enterprise Marketing Software Suites report, Forrester
states: “Of the vendors included in this study, Adobe maintains the
highest degree of overall strategic focus on marketing and consumer
engagement. Adobe is investing heavily in its platform’s core
services to unify data, content and shared functionality across
products. Adobe stands out for its digital intelligence, content
handling, and aggressive rollout of AI features. Reference clients
praise Adobe for their application usability and account
management.”
Forrester defines enterprise marketing software suites as “an
integrated portfolio of marketing technology products that provide
analytics, orchestration, and execution of insight-driven customer
interactions to support inbound and outbound marketing.”
“Memorable experiences that delight consumers and drive loyalty
are the holy grail for brands,” said Aseem Chandra, senior vice
president, Digital Experience Strategic Marketing at Adobe. “We
believe our position as a leader in Forrester’s report underscores
that Adobe Experience Cloud is the clear market leader, helping
brands deliver exceptional experiences that uniquely integrate
content and data.”
“Our airport, parking operations, train service and retail
are all separate business units. But customers see Heathrow as one
entity. If they interact with one part of the business, they expect
the other parts to know who they are and what they need. We can
accomplish that with Adobe Experience Cloud,” said Simon Chatfield,
head of eBusiness and CRM, Heathrow Airport Limited.
In Forrester’s Cross-Channel Campaign Management report, it
states, “Adobe blends its solid data and audience management
capabilities with marketer-friendly, content-rich CCCM design and
orchestration tools. It is currently consolidating UX and workflow
features across its ‘standard’ and ‘classic’ editions, and its
Microsoft partnership promises fully multitenant cloud deployment
via Azure.”
Adobe Campaign, the company’s cross-channel campaign management
offering, helps brands drastically improve and personalize customer
experiences across online channels, such as email, social and
mobile channels, and offline channels like direct mail and point of
sale. More than 150 billion emails were sent with Adobe Campaign in
2017.
“Collecting data doesn’t make you a better company. The
hospitality companies that are going to win are the ones that learn
how to harness data. Adobe Campaign helps us take customer data,
anticipate what guests need, and then personalize their journeys in
real time with targeted offers and information,” said Romain
Roulleau, senior vice president, E-commerce and Digital Services,
AccorHotels.
Sources: 1Forrester Research, “The Forrester Wave™: Enterprise
Marketing Software Suites, Q1, 2018”; 2“The Forrester Wave™: Cross
Channel Campaign Management, Q1, 2018”. Mary Pilecki, Joe Stanhope,
Rusty Warner, 13 February 2018.
Adobe Experience Cloud
Within Adobe Experience Cloud, tightly integrated solutions
offer a complete set of cutting-edge technologies that enable
brands to deliver data-driven, tailored experiences across all
customer touch points. This includes experience management and
personalization across all screens and devices, experience delivery
through advertising, video as well as other channels and analytics.
The tie-in with Adobe Creative Cloud makes it easy to quickly
activate creative assets across all marketing channels and customer
touch points.
The world’s most popular brands rely on Adobe Experience Cloud
to run their businesses, including Carnival Corporation, Citibank,
Caesars Entertainment Corporation, Home Depot, Marriott Hotels,
NBCUniversal, Nissan Motor Co., T-Mobile and many others. Adobe
Experience Cloud helps clients manage more than 155 trillion data
transactions annually, including 41 trillion rich media requests,
over 150 billion emails and $3 billion in ad spend.
Helpful Links:
- Complimentary copy of “The Forrester
Wave:™ Enterprise Marketing Software Suites, Q1 2018” report
- Blog post from Suresh Vittal about
Adobe’s leadership in “The Forrester Wave:™ Enterprise Marketing
Software Suites, Q1 2018” report
- Complimentary copy of “The Forrester
Wave:™ Cross-Channel Campaign Management, Q1 2018” report
- Blog post from Kristin Naragon about
Adobe’s leadership in “The Forrester Wave:™ Cross-Channel Campaign
Management, Q1 2018” report
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2018 Adobe Systems Incorporated. All rights reserved. Adobe
and the Adobe logo are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
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AdobeMelissa Chanslor, 415-832-5489chanslor@adobe.comHolly
Little, 415-832-6833hlittle@adobe.com
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