Fire TV Omni Series Smart TVs with 4K Ultra HD
features hands-free voice control—ask Alexa to tune to the
ballgame, play newly released movies, find your favorite TV shows,
and more
Fire TV 4-Series brings brilliant 4K Ultra HD
picture quality at affordable prices
Fire TV Stick 4K Max is 40% more powerful and
the first Fire TV streaming stick to support Wi-Fi 6 for smoother
4K streaming and cloud gaming
New Alexa features make your TV smarter—get
tailored content recommendations, manage smart home devices, start
a video call, and more
(NASDAQ: AMZN)—Amazon today announced an all-new lineup of Fire
TV devices with its first-ever Amazon-built smart TVs, the Amazon
Fire TV Omni Series and 4-Series smart TVs, and the all-new Fire TV
Stick 4K Max.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210909005584/en/
Amazon's Fire TV Omni Series, the first
ever Amazon-built smart TV (Graphic: Business Wire)
“We’ve reimagined what a TV can do by building it with two of
our most popular experiences at the core—the intelligent
always-available power of far-field Alexa, and Fire TV’s
content-forward approach to entertainment,” said Daniel Rausch,
Vice President, Amazon Entertainment Devices and Services. “Our new
Fire TV Omni Series smart TVs, with hands-free access to Alexa,
make controlling your TV faster, simpler, and more natural.”
Amazon Fire TV Omni Series: Alexa hands-free voice control
with 4K Ultra HD, and Dolby Digital Plus—starting at
$409.99
Far-field smart TVs with lifelike picture quality
The Fire TV Omni Series (www.amazon.com/firetvomniseries)
delivers world-class entertainment, powerful smart home controls,
and far-field voice controls so you can talk to Alexa from across
the room. It is available in 43”, 50”, 55”, 65”, and 75” model
sizes, with 4K Ultra HD (UHD) resolution, as well as support for
HDR10, HLG, and Dolby Digital Plus. The 65” and 75” models feature
a slim bezel that blends seamlessly into your home décor and added
support for Dolby Vision.
Hands-free voice improves entertainment
The Fire TV Omni Series integrates the Fire TV experience and
far-field voice technology directly into the TV, providing an
all-in-one entertainment device for streaming, cable TV, music,
gaming, and more. Hands-free Alexa voice controls are always
available whether the TV is on or off or when using an HDMI
input.
Simply ask Alexa to tune to your favorite show and you will jump
right into the program you’re looking for, without needing to
remember which channel name, streaming service or input device to
switch to. You can also use voice to control playback, closed
captions, and brightness, and manage TV or soundbar volume, switch
inputs, and more. In addition, set up a routine so when you say,
“Alexa, kick off my day,” your Fire TV and smart lights turn on,
and Alexa will share the weather, read your calendar, and tune to
the news on live TV.
Fire TV Omni Series also makes it incredibly simple to get great
sound with devices you already have in your home. With Fire TV Omni
Series and Alexa Home Theater, you can wirelessly connect Echo
devices such as the Echo Studio for Dolby Atmos, or pair other Echo
smart speakers for immersive sound. Your Alexa Home Theater
experience works across any compatible device connected to Fire TV
Omni Series, including cable boxes, gaming consoles, or antenna
sources.
Smarter content discovery
New Alexa features will make it even easier and more natural to
find great content, without picking up the remote:
- “Alexa, what should I watch?”: Need a new source for
great movie and TV recommendations? Alexa Conversations for Fire TV
allows you to ask Alexa for a recommendation just like you would a
friend or movie expert. Alexa offers tailored TV show and movie
recommendations from your favorite streaming apps like Prime Video,
allowing you to refine searches by genre, actors, award-winning
movies, and more, all from the comfort of your couch. “Alexa, what
should I watch?” will launch in beta this year.
- “Alexa, Play Something” from Netflix: Exclusively
available on Fire TV and debuting this Fall, Netflix is making it
easier to find something to watch. Netflix members love the “Play
Something” feature today, and soon you can simply say, “Alexa, Play
Something on Netflix” from the Fire TV home screen and Netflix will
launch a show or movie you might enjoy.
- “Alexa, play TikTok”: Fire TV was the first to support
TikTok videos on streaming media players in the UK, Germany and
France, and soon, you’ll be able to access TikTok content in the
U.S. and Canada. No more huddling around a cell phone to see the
latest viral video—from your Fire TV, you can view and discover
TikTok feeds and use AutoPlay, which will serve a continuous
content feed without interruptions. Just say, “Alexa, play TikTok”
to get started.
- Discover more with X-Ray on Prime Video: X-ray is an
exclusive feature on Prime Video that helps you learn more about
what (or who) you’re watching on Fire TV. While watching
Cinderella, just ask Alexa for information in the moment, such as
“Alexa, who is this actor?” to see details about the actors in that
scene appear at the bottom of your screen. You can also get bios,
filmographies, facts, trivia, character backstories, photo
galleries, bonus video content, and more, so you don’t have to pick
up your phone.
Deeper smart home integration
The Fire TV Omni Series also provides powerful smart home
experiences like Live View Picture-in-Picture, which allows you to
check your smart cameras without interrupting your TV viewing, and
shows your Ring video doorbell view when someone is at the door.
Later this year, the all-new smart home dashboard will allow you to
view and control connected devices throughout the home. You can
check if a device is on or off, control the device and its smart
home group by voice, and view a new row on Fire TV that is
specifically dedicated to your smart cameras. If you are using the
Fire TV Alexa Voice Remote, a simple press of the Alexa button will
slide out a shortcut panel at the bottom of the screen, where you
can access smart home controls, communications, weather, news, and
more.
Simple video communications with Alexa Calling and Zoom
If you’re looking to stay in touch with friends and family you
can use Alexa Calling directly from the largest screen in your home
- all without picking up a remote. To start video calling from your
living room, simply plug in a webcam. For the first time on any
smart TV, Zoom video calling will also be available later this year
on the Fire TV Omni Series.
Amazon Fire TV 4-Series: 4K smart TVs with brilliant picture
quality at affordable prices—starting at $369.99
Beautiful 4K streaming at great value
The Fire TV 4-Series (www.amazon.com/firetv4series) combines 4K
UHD resolution with HDR10 and HLG for beautiful picture quality on
4K TV shows and movies. The lineup includes 43”, 50”, and 55” model
sizes, and features a fully-integrated Fire TV experience that is
always adding new features, smart home capabilities, and more. The
Fire TV 4-Series supports many of the same Alexa experiences as the
Fire TV Omni Series, which you can access by using the Fire TV
Alexa Voice Remote.
Amazon Fire TV Stick 4K Max: 4K Ultra HD streaming media
player with Dolby Vision, Dolby Atmos, and Wi-Fi 6
support—$54.99
Our best streaming stick yet
Fire TV Stick 4K is the best-selling streaming media player in
the United States, and the all-new Fire TV Stick 4K Max
(www.amazon.com/firetvstick4kmax) is even better. It includes many
of the new Alexa voice features, 40% more power than Fire TV Stick
4K, a new quad-core 1.8GHz processer, and 2GB of RAM, so your apps
start faster and navigation is more fluid. It is the only streaming
media device that supports Wi-Fi 6 under $179 for smoother
streaming in 4K and cloud gaming with Amazon Luna.
Rich audio and visual experiences
Fire TV 4K Max supports 4K UHD, HDR, and HDR10+ streaming, as
well as Dolby Vision and Dolby Atmos. It comes with the latest
Alexa Voice Remote and is our first streaming stick to offer Live
View Picture-in-Picture. Like the Fire TV Omni Series and 4-Series,
Alexa Home Theater is enabled, so you can wirelessly connect with
Echo Studio or a pair of Echo (4th Gen) smart speakers for
immersive sound, including multichannel Dolby audio formats.
Next-gen Wi-Fi 6 support
Fire TV Stick 4K Max is our first streaming media player to
offer Wi-Fi 6 support and uses the latest Mediatek MT7921LS Wi-Fi 6
Chipset, which means smoother 4K streaming and gaming when multiple
Wi-Fi 6-connected devices are streaming.
ENERGY STAR Certification
Fire TV Stick 4K Max has Amazon’s Climate Pledge Friendly badge
and is our first streaming media player to launch with ENERGY STAR
Certification. Its packaging is also made of 97% wood fiber-based
materials from responsibly managed forests or recycled sources.
Pricing and Availability
The Fire TV Omni Series will be available in 43” ($409.99), 50”
($509.99), and 55” ($559.99). The Fire TV Omni Series with Dolby
Vision will be available in 65” ($829.99), and 75” ($1,099.99). The
Fire TV 4-Series will be available in 43” ($369.99), 50” ($469.99),
and 55” ($519.99). All TVs will be available next month in the
United States, exclusively at Amazon and Best Buy. Starting today,
you can save $110 on the 50” Fire TV Omni and 4-Series models for a
limited time during the introductory period.
Fire TV Stick 4K Max will be available in the United States for
$54.99.
About Amazon
Amazon is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Amazon strives to
be Earth’s Most Customer-Centric Company, Earth’s Best Employer,
and Earth’s Safest Place to Work. Customer reviews, 1-Click
shopping, personalized recommendations, Prime, Fulfillment by
Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire
tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology,
Amazon Studios, and The Climate Pledge are some of the things
pioneered by Amazon. For more information, visit amazon.com/about
and follow @AmazonNews.
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