New Skylanders Toys and Gifts Bring Magic to Fans This Holiday Season
November 24 2014 - 10:00AM
Business Wire
Winterfest Lob-Star Skylander, Latest Eon’s
Elite Whirlwind and New Merchandise Now Available
Eruptor Balloon Flies in the Macy’s
Thanksgiving Day Parade® Lineup for First Time in Franchise
History
It’s officially the holiday season in the world of Skylands! To
celebrate, Activision Publishing, Inc., a wholly owned subsidiary
of Activision Blizzard, Inc. (NASDAQ: ATVI), is spreading cheer by
debuting a special holiday Skylanders® Trap Team character,
Winterfest Lob-Star, on December 7 to Portal Masters in North
America. Also, Skylanders® players in North America can get
their hands on the fourth Eon’s Elite character, Whirlwind, another
fan-favorite character that made her debut in Skylanders®
Spyro’s Adventure. Winterfest Lob-Star and Eon’s Elite Whirlwind
are examples of a variety of Skylanders-themed holiday offerings
perfect for Skylanders fans looking for the best stocking stuffers
this gift giving season.
Skylanders® Trap Team Eon’s Elite premium
toy line debuts fourth character, fan-favorite Whirlwind, hitting
store shelves December 6 (Photo: Business Wire)
On Thanksgiving Day, Skylanders fans can look to the skies as
Eruptor makes his first flight in the Macy’s Thanksgiving Day
Parade! Eruptor will join the prestigious ranks of balloons soaring
above the streets of New York City for the landmark cultural
holiday event. Portal Masters can check out behind-the-scenes
footage of Eruptor prepping for the parade on the Skylanders
YouTube channel, SkylandersGame.
Lastly, Skylanders merchandise from Activision’s network of
licensing partners offers something for everyone this holiday
season, including:
- FunPlay HideAway Play Sets –
This holiday, the popular FunPlay HideAway play sets from PowerA,
which enable fans to store and play with their favorite toys, now
includes Dr. Krankcase’s Lair. A range of FunPlay HideAway sets are
available at retailers nationwide for a suggested retail price of
$9.99-$99.99.
- Construction Sets – Fans can
look forward to Skylanders-themed construction sets from MEGA
Brands, which let players build and battle in their favorite levels
from the Skylanders franchise. The all-new Cut Throat Carnival
construction set will be available for a suggested retail price of
$19.99 at Toys“R”Us, WalMart and Amazon.
- Micro Comic Fun Packs –
Skylanders Micro Comic Fun Packs from IDW Publishing feature three
distinctive Legendary storylines and three exclusively-designed
Legendary Traps that can be used to capture the most notorious
villains in Skylanders Trap Team. The Legendary Skylanders
Micro Comic Fun Packs and Trap are available exclusively at
Toys“R”Us for a suggested retail price of $9.99. Additional Micro
Comic Fun Packs are available at Gamestop and Amazon for a
suggested retail price of $4.99.
- A-Z Box Set - The Skylanders A-Z
box set from Penguin includes two never-before-published books: the
full-color, 192-page A to Z of Skylands, and Pick Your Portal: The
Trouble with Doubles. A sheet of stickers and a build-your-own
Skylander paper model are also included. The Skylanders A-Z box set
is available at retailers nationwide for a suggested retail price
of $16.99.
Skylanders Trap Team is playable with more than 175
unique toys from all previous games, and every character is able to
defeat and trap villains using Traptanium™ Traps, providing fans
more ways to enjoy their collections. The game is available on the
following platforms: Nintendo's Wii™ system and Nintendo's Wii U™
system; a variety of iPads®, Kindle Fire and Android tablets; Xbox
One and Xbox 360 games and entertainment systems from Microsoft;
PlayStation® 3 and PlayStation® 4 computer entertainment systems
from Sony; all for the suggested retail price of $74.99. A
different adventure is also available on the Nintendo 3DS™
hand-held system for the suggested retail price of $64.99.
About the Skylanders® Franchise
The award-winning, $2 billion Skylanders videogame
franchise debuted in 2011 with Skylanders® Spyro’s
Adventure, which featured the Toys-to-LifeTM interactive
figures, portal, and accessories and firmly established the play
pattern that seamlessly bridges the physical and virtual worlds
across multiple platforms. In October 2012,
Skylanders® Giants expanded the gameplay
experience with its mega-sized Giant Skylanders and
LightCore® characters. Skylanders®
SWAP Force™ launched in October 2013 and introduced
an all-new play pattern - swapability. Skylanders was the
top selling kids' videogame franchise of 2013¹ worldwide and is now
one of the top 20 videogame franchises of all time².
Skylanders® Trap Team reverses the magic of
its signature play experience -- incredibly letting kids pull
characters out of the digital world into the physical world. For
more information, please visit: www.skylanders.com and
Activision.com/presscenter.
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision
Publishing, Inc. is a leading global producer and publisher of
interactive entertainment. Activision maintains operations
throughout the world. More information about Activision and its
products can be found on the company's website,
www.activision.com.
Cautionary Note Regarding Forward-looking
Statements: Information in this press release that involves
Activision Publishing’s expectations, plans, intentions or
strategies regarding the future, including release dates for
Winterfest Lob-Star and Eon’s Elite Whirlwind, and the Macy’s
Thanksgiving Day Parade, are forward-looking statements that are
not facts and involve a number of risks and uncertainties. Factors
that could cause Activision Publishing’s actual future results to
differ materially from those expressed in the forward-looking
statements set forth in this release include unanticipated product
delays and other factors identified in the risk factors sections of
Activision Blizzard’s most recent annual report on Form 10-K and
any subsequent quarterly reports on Form 10-Q. The forward-looking
statements in this release are based upon information available to
Activision Publishing and Activision Blizzard as of the date of
this release, and neither Activision Publishing nor Activision
Blizzard assumes any obligation to update any such forward-looking
statements. Forward-looking statements believed to be true when
made may ultimately prove to be incorrect. These statements are not
guarantees of the future performance of Activision Publishing or
Activision Blizzard and are subject to risks, uncertainties and
other factors, some of which are beyond its control and may cause
actual results to differ materially from current expectations.
© 2014 Activision Publishing, Inc., SKYLANDERS, SKYLANDERS TRAP
TEAM, SKYLANDERS SPYRO’S ADVENTURE, SKYLANDERS GIANTS, SKYLANDERS
SWAP FORCE, TRAPTANIUM, TRAPTANIUM PORTAL, LIGHTCORE, TOYS TO LIFE,
and ACTIVISION are trademarks of Activision Publishing, Inc.
1 According to The NPD Group, GfK Chart-Track and Activision
Blizzard internal estimates, including toys and accessories.
2 According to The NPD Group, GfK Chart-Track and Activision
Blizzard internal estimates, including toys and accessories. All
time since NPD and GfK Chart-track began recording data.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20141124005169/en/
PMK•BNCMichele Wyman,
310-854-3264michele.wyman@pmkbnc.comorActivision Publishing,
Inc.Dior Brown, 424-744-5864dior.brown@activision.com
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