Call of Duty: Black Ops 4 Delivers Biggest Launch Day One Digital Sales in Activision History
October 14 2018 - 2:04PM
Business Wire
On First Day of Release, Total Number of
Players Connected Online Grows from Last Year
Call of Duty®: Black Ops 4 has set a new launch day
record as the biggest day one digital release in Activision
history. Digital sales for the first day of release broke the
franchise record set in 2017 by Call of Duty®: WWII. Released
Friday, Black Ops 4 also set a new PlayStation record for
day one digital full game sales on PlayStation Store, globally. The
title also quickly became the best-selling Activision Xbox One
digital game on day one, globally. The first Call of Duty release
ever on Blizzard’s Battle.net, the PC version of Black Ops 4
also delivered a new franchise high in which launch day PC digital
sales more than doubled year on year.
In its first day of availability, the total number of people who
connected online to play Black Ops 4 increased from last
year’s release.
“Black Ops 4 is an incredible game, and the community’s
response to it has been amazing. We have shattered multiple digital
day one sales records, and the number of people who connected
online on day one to play has grown year on year,” said Rob
Kostich, EVP and GM, Call of Duty. “But probably the most important
thing is that the community is having so much fun across
Multiplayer, Zombies and Blackout. We are so incredibly thankful
for the community’s trust and support. This is just the beginning,
it’s going to be an incredible journey with Black Ops
4.”
Digital downloads of Call of Duty: Black Ops 4 are based
on unit sell-through on the first day of availability worldwide.
Largest day one digital sales in Activision history based on
combined console and PC units sold through on the first day of
availability worldwide. Largest day one digital full game sales on
PlayStation Store according to PlayStation. Largest Activision Xbox
One digital game sales in Activision’s history based on Activision
sales data.
Call of Duty: Black Ops 4 is published by Activision and
developed by Treyarch with additional development support from
Raven Software and PC development with Beenox. For the latest intel
check out: www.callofduty.com, www.youtube.com/callofduty and
follow @CallofDuty and @Treyarch on Twitter, Instagram
and Facebook. Call of Duty: Black Ops 4 is
available on PlayStation®4 system, Xbox One, and PC on battle.net.
The game is rated M for Mature (Blood and Gore, Drug Reference,
Intense Violence, Strong Language).
About Activision
Headquartered in Santa Monica, California, Activision
is a leading global producer and publisher of interactive
entertainment. Activision maintains operations throughout the world
and is a division of Activision Blizzard (NASDAQ: ATVI),
an S&P 500 company. More information about Activision
and its products can be found on the company's
website, www.activision.com or by
following @Activision.
ACTIVISION, CALL OF DUTY, and CALL OF DUTY BLACK OPS are
trademarks of Activision Publishing, Inc. All other
trademarks and trade names are the properties of their respective
owners.
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Activision Publishing, Inc.Kyle WalkerPR
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