Candie's, Inc. Announces Fall New Advertising Campaigns
July 14 2004 - 8:30AM
PR Newswire (US)
Candie's, Inc. Announces Fall New Advertising Campaigns Ashlee
Simpson to Appear in Candie's Campaign NEW YORK, July 14
/PRNewswire-FirstCall/ -- Candie's, Inc. (NASDAQ:CAND) announced
today that it has signed an exclusive agreement with
singer/actress, Ashlee Simpson to appear in the company's new fall
advertising campaign. This is the first such endorsement for Ashlee
Simpson, who is following in the footsteps of Kelly Clarkson, Jenny
McCarthy, Destiny's Child and Ashanti, who are all past Candie's
girls. The print ads will debut in September issues of fashion,
entertainment and lifestyle magazines. (Photo:
http://www.newscom.com/cgi-bin/prnh/20040714/NYW022 ) Ashlee
currently has her own reality show on MTV, "The Ashlee Simpson
Show" and her album, "Autobiography" will be in-stores on July
20th. She was also nominated for "Fresh New Face" award at the Teen
Choice Awards, to be broadcast on August 11th on FOX. Commenting on
her Candie's campaign, Ashlee Simpson, stated, "I'm excited to be a
Candie's girl. Candie's always does tongue and cheek, very funny
advertising and they have a great sense of humor. The ads are
always sexy and this is actually the first sexy photo shoot I've
done." "Ashlee is the 'It' girl of the season. She has a hit
reality show on MTV, an album breaking next week and her single is
on heavy rotation on radio stations across America. She is the
ideal Candie's girl," stated, Neil Cole, CEO of Candie's, Inc. Dari
Marder, Creative Director, Candie's, Inc. stated, "We could not
think of a better spokesperson for Candie's then Ashlee. She is
edgy and cool, yet sexy and beautiful. The concept behind the
campaign was to show the sweet and sexy side of a rock-n-roll
princess, so we incorporated iconic rock references and girly
elements like teddy bears." Ashlee will perform a live concert for
Candie's customers and make two in-store personal appearances at
select retailers in major markets. In addition, the company is
finalizing a national sweepstakes with Ashlee for in-store and
on-line. The campaign was shot by famed photographer, Davis Factor
and created by Candie's in-house marketing team. The campaign
highlights Candie's footwear, eyewear and newly launched handbags.
In other Company news, BONGO announced that it will continue its
association with Rachel Bilson for a second season. Rachel is also
known as "Summer" from Fox's hit show, "The O.C." Rachel will
appear in the brand's fall print advertising campaign to promote
the BONGO lifestyle collection of Jeans, Tops, Footwear, Swimwear,
Handbags, Eyewear and Accessories. The ads will break in August
issues of fashion magazines. Candie's, Inc. is in the business of
licensing the CANDIE'S(R) and BONGO(R) names on a variety of young
women's footwear, apparel and fashion products, and is a leading
designer, distributor and marketer of jeans wear under the Bongo
brand through its wholly owned subsidiary, Unzipped Apparel, LLC.
Through its wholly owned subsidiary Bright Star Footwear, LLC the
company arranges for the manufacture of private label men's
footwear products for mass market and discount retailers. For
investor information please visit the corporate web site at
http://www.candiesinc.com/ .
http://www.newscom.com/cgi-bin/prnh/20040714/NYW022 DATASOURCE:
Candie's, Inc. CONTACT: Maria Dolgetta, Sr. Public Relations
Manager, Candie's, Inc., +1-212-819-2084, Web site:
http://www.candiesinc.com/
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