Report on Customized Travel in Europe officially released at Budapest Business Summit
April 16 2018 - 9:20AM
On April 16, the first Business Summit of Ctrip Customized Travel
was successfully held in Budapest, Hungary. At the Summit, the
first report on Chinese visitors to Europe’s customized travel
patterns were jointly released by Ctrip’s Customized Travel and
China Outbound Tourism Research Institute (COTRI). Ctrip’s
Customized Travel is the biggest customized travel platform in
Asia.
2017 marked the beginning of popularization of customized travel
in China. Chinese travelers are more willing to spend money on
gaining unique local experiences and have greater demands and
higher taste for more refined, self-coordinated and individualized
tours. Customized travel is becoming a new form of outbound tourism
for Chinese travelers especially given the large number of middle
to high-end customers and increase in spending power. Since the
launch in January 2016, Ctrip Customized Travel has seen increased
user demand up to 120,000 per month. As the largest online travel
agent in Asia and the second largest in the world, it is Ctrip’s
mission to provide unique and top-quality travel products and
services for over 300 million registered users.
Ms Emese Boros, Ministerial Commissioner for Tourism Diplomacy
from the Hungarian Ministry of Foreign Affairs and Trade and Mr
Kristof Mate, Business Development Director for Hungarian Tourism
Agency gave the opening speeches. The CEO of Customized Travel, Ms
Kane Xu shared her thoughts on individualised travels while Mr
Andrew Xie, Director of Customized Travel and Prof. Dr. Wolfgang
Georg Arlt, from China Outbound Tourism Research Institute (COTRI),
gave their view on the tourism market between China and Europe as
well as the nature and trends of customized travel in Europe.
Released by Ctrip and China Outbound Tourism Research Institute
(COTRI), the joint report “Customized Travels of Chinese Visitors
to Europe” details the growth of demand for customized travel to
Europe in 2017. The report indicates that Chinese customized travel
market in 2017 is universal, young and growing fast. 40% of
customized travel is for outbound travel plans, among which
Europe accounts for 10%. With a year-on-year growth of 130%, Europe
is seeing increasing Chinese travelers opting for such unique,
personalized and thematic travel experiences. Apart from being
unique, main demands for trips are those that are in-depth, slow
pace, private, niche and more about leisure. From Ctrip’s travel
data, 2017 saw more than 6 million Chinese making their first entry
to Europe. 9.3% of Chinese travelers chose Europe as their outbound
destination, making it the second most popular continent for
Chinese travelers. Females travel more than males and 23% of total
outbound tourists to Europe are aged 50 and over. Considering their
profile, meeting their growing needs present an opportunity for
Ctrip and our travel partners.
The top 5 European countries for customized travel are UK,
Italy, France, Russia and Greece. On average, customized trips to
Europe last around 12 days with tours not exceeding two countries.
Individuals spend 2500 rmb per person per day and despite having
most trips taking place from May to July, winter seasons such as
January and February also see many visits to Scandinavian
countries. Shanghai, Beijing and Guangzhou are the top three
departure cities for customized travel. While they comprise of 50%
of customized travel, second-tier cities such as Harbin, Wuhan,
Fuzhou, Nanjing and Hangzhou are part of the fastest-growing cities
with year-on-year growth exceeding 100%. Personalized demands and
themes from gastronomy to wedding photography to study tours to
honeymoons to specific sporting interests and activities could be
fulfilled through Ctrip’s vast resources and selections.
Accommodation could also be personalized whether it is the glass
igloos in Santa Claus Village or castle stays or homestays. The
sheer size of Europe provides a great variety of options for
Chinese tourists.
The Director of COTRI, Prof. Dr. Wolfgang Georg Arlt said, “The
demand and consumption of customized travel by Chinese consumers is
unique and represents a leading global market segment. It is
characterized by its popularity, youthfulness and high growth
rates.”
CEO of Customized Travel, Kane Xu said, “China’s travel market
is booming which offers a new business model and opportunities for
products and services in customized travel. Since 2016, Ctrip’s
Customized Travel has been revolutionizing the Chinese travel
market and we expect to see continuous fast growth in the
future.”
China’s tourism industry has already entered an era of Travel
3.0 from which customization and personalized travel services are
preferred. Through the Ctrip Customized Travel platform, suppliers
from around the world are able to come together to provide a travel
experience that is personalized, unique and transparent for the
ever growing number of Chinese outbound travelers.
About Ctrip.com International, Ltd.
Ctrip.com International, Ltd. is a leading travel service
provider of accommodation reservation, transportation ticketing,
packaged tours and corporate travel management in China. It is
the largest online consolidator of accommodations and
transportation tickets in China in terms of transaction
volume. Ctrip enables business and leisure travelers to make
informed and cost-effective bookings by aggregating comprehensive
travel related information and offering its services through an
advanced transaction and service platform consisting of its mobile
apps, Internet websites and centralized, toll-free, 24-hour
customer service center. Ctrip also helps customers book vacation
packages and guided tours. In addition, through its corporate
travel management services, Ctrip helps corporate clients
effectively manage their travel requirements. Since its inception
in 1999, Ctrip has experienced substantial growth and become one of
the best-known travel brands in China.
For further information and a copy of the report, please
contact:
International PRCtrip.com International, ltd.Tel: (+86) 21 3406
4880 ext 196455Email: Pr@ctrip.com
Photos accompanying this announcement are available
at: http://resource.globenewswire.com/Resource/Download/eee45c70-d68b-46c1-b4e8-fde43dce0b08http://resource.globenewswire.com/Resource/Download/a4121e02-f358-4532-af59-d7d63ed7f4a1http://resource.globenewswire.com/Resource/Download/3867fa19-48e1-4c9e-a6da-100536f835cchttp://resource.globenewswire.com/Resource/Download/632ed8e5-e920-4ee2-8a3f-5cf0aa21d448http://resource.globenewswire.com/Resource/Download/927f435c-5bfe-4162-997a-796bdf0251c2
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