NEW YORK, Feb. 2, 2017 /PRNewswire/ -- Robert Graham has
evolved its design expression and is reinterpreting lifestyle
product through a more refined-premium lens. With exciting new
product categories (beyond the woven shirt), luxurious fabrics and
updated silhouettes, and a new marketing campaign, the Brand's 2017
collections have embraced its core DNA along with a more balanced
aesthetic. The goal for 2017 and beyond is to provide a healthy
assortment of fashion basics mixed with trend-right fashion
pieces.
"Robert Graham has and always will be designed for the man with
a penchant for style and speed," explained Andrew Berg, President of Robert Graham. "We're
looking to excite our existing customer base and usher in a new
generation of Collectors who appreciate tailored fitting garments
and styles touting details cleverly articulated on the inside. We
need to stay relevant to the modern man's lifestyle and provide
more options and variety that cater to his changing needs," Berg
added.
The iconic Robert Graham elements will continue to permeate all
collections--unmistakable detail, remarkable quality and superior
craftsmanship in every category including: wovens, bottoms,
knitwear, sport coats, accessories and fragrance. Noteworthy
product statements for the Fall 2017 Collection include: leather
shirt jackets and outerwear ($998),
luxe sport coats ($598-$1,298), and
twists on classic knitwear ($198-$398).
"We are honored to have watched the evolution of the Robert
Graham man over the last 16 years," said Russ Patrick, Senior Vice President and General
Merchandise Manager at the Neiman Marcus Group LLC. "We look
forward to carrying the sophisticated apparel offerings in our
doors and welcoming the new generation collector to Neiman Marcus."
The Spring 2017 campaign was brought to life by advertising
industry veteran David Lipman.
Starring Alex Lundquist, along with
model Anouk Sanders, the advertising
campaign evokes a sense of adventure, a touch of romance, and a
lust for life that dares to discover.
The New York showroom has been
staged to reflect the new luxe style sensibility, with heroic
multi-category vignettes directing the new Robert Graham chapter
forward. The Brand welcomed press and retailers into the new space
during market.
About Robert Graham
Robert Graham, a wholly owned subsidiary of Differential Brand
Group Inc. (NASDAQ: DFBG), is an American-based company born in
2001. Since its launch, Robert Graham has been providing
sophisticated, eclectic style to the fashion market with an
intention of inspiring a global movement. Robert Graham received
the 2014 "Menswear Brand of the Year" award from the American
Apparel & Footwear Association. Robert Graham now operates
freestanding stores in 30 locations nationwide. The brand also
sells at luxury department stores and boutiques, and it has
showrooms located in New York
City, Los Angeles,
Dallas, Toronto, Montreal, and Vancouver. Robert Graham is the essence of
'American Eclectic.' For more information, please visit Robert
Graham's website at www.robertgraham.us.
About Differential Brands Group
Differential Brands Group Inc. (NASDAQ: DFBG) is a platform that
focuses on branded operating companies in the premium apparel,
footwear and accessories sectors. Our focus is on organically
growing our brands through a global, omni-channel distribution
strategy while continuing to seek opportunities to acquire
accretive, complementary, premium brands. Our current brands are
Hudson®, a designer and marketer of women's and men's premium,
branded denim and apparel, Robert Graham®, a sophisticated,
eclectic apparel and accessories brand seeking to inspire a global
movement, and SWIMS®, a global lifestyle brand best known for its
range of fashion-forward, water-friendly footwear, apparel and
accessories. For more information, please visit Differential's
website at www.differentialbrandsgroup.com.
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SOURCE Robert Graham