The Experts in Eyebrows Offer FDA-Compliant
Formula for Eyebrow Tint
PLANO,
Texas, Aug. 1, 2024 /PRNewswire/ -- European
Wax Center, Inc. (NASDAQ: EWCZ), the largest and
fastest-growing franchisor and operator of out-of-home waxing
services in the United States, is
excited to introduce Eyebrow Tint to its service portfolio
beginning August 1, 2024. Known as
the "Experts in Eyebrows", the company has been providing its
popular brow services and products across 45 states. With its new
tint service, EWC will now provide guests with a one-stop shop for
eyebrow enhancement.
The European Wax Center Brow Tint service is semi-permanent and
adheres to even the smallest hairs around the brow to deliver a
fuller, bolder brow look. The perfect makeup-free alternative for
sculpting amazing brows, this best-in-class formula is
FDA-compliant for eyebrow services and lasts for approximately four
weeks.
"Innovation was the cornerstone for creating European Wax Center
20 years ago when we introduced our proprietary Comfort
Wax® and redefined the waxing experience. Continuing
that trend, we are thrilled to now offer eyebrow tint with an
FDA-compliant formula," said David
Willis, Chief Executive Officer of European Wax Center.
"Brows are a growing category, and we are excited to add value to
each visit with another service that enhances self-care and beauty
maintenance routines."
EWC wax specialists will use a best-in-class brow tint formula
to color eyebrows with one of their four universal shades. The
semi-permanent eyebrow tint formula is ophthalmologist tested,
non-irritating, and PH-balanced to give fuller, more defined brows
that last up to four weeks. The Brow Tint service will be priced
the same as a Brow Wax ($25; prices
vary by location) and will be available nationally except where
restricted or prohibited by state or local regulations.
This is an exciting time for European Wax Center to expand its
brow offering, which is its second most popular service category.
Recent research shows increased demand for eyebrow enhancement,
with 73% of US beauty-buying consumers surveyed by The Benchmarking
Company saying they've purchased both eyelash makeup products and
tools and eyebrow products or tools in the past 12 months.
To learn more and find a participating European Wax Center
near you, please visit
https://waxcenter.com/pages/brow-tint-2024.
About European Wax Center
European Wax Center, Inc.
(NASDAQ: EWCZ) is the largest and fastest-growing franchisor and
operator of out-of-home waxing services in the United States. European Wax Center
locations perform more than 23 million services per year, providing
guests with an unparalleled, professional personal care experience
administered by highly trained wax specialists within the privacy
of clean, individual waxing suites. The Company continues to
revolutionize the waxing industry with its innovative Comfort Wax®
formulated with the highest quality ingredients to make waxing a
more efficient and relatively painless experience, along with its
collection of proprietary products to help enhance and extend
waxing results. By leading with its values – We Care About Each
Other, We Do the Right Thing, We Delight Our Guests, and We Have
Fun While Being Awesome – the Company is proud to be Certified™ by
Great Place to Work®. European Wax Center, Inc. was founded in 2004
and is headquartered in Plano,
Texas. Its network, which now includes more than 1,000
centers in 45 states, generated sales of $955 million in fiscal 2023. For more
information, including how to receive your first wax free, please
visit: https://waxcenter.com.
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SOURCE European Wax Center