Expedia Group Releases Trends and Predictions for 2021
February 16 2021 - 8:00AM
Business Wire
New report finds people plan to travel more
once a COVID-19 vaccine is widely available and will extend
vacations this year, signaling industry recovery
Today, Expedia Group released its 2021 Travel Trends Report,
highlighting the critical role travel will play in bringing people
together following nearly a year of relative isolation. The report*
contains findings from a study of 2,200 Americans in partnership
with data intelligence firm Morning Consult, which explored how
COVID-19 has influenced trip plans and the way consumers feel about
travel in the year ahead. In combination with proprietary data from
Brand Expedia®, Expedia Group™ Media Solutions, Travelocity®, and
Vrbo®, the report provides a broad outlook on travel and industry
recovery in 2021.
“Our latest research demonstrates that people miss traveling and
long to reconnect with their friends, family, and colleagues,” said
Anni Murphy, Corporate Communications Manager at Expedia Group.
“Once circumstances related to the pandemic have stabilized, people
plan to take more extended trips, and they’re budgeting a
significant amount of money for travel. Pent-up demand indicates
even the travel sectors hit hardest by COVID-19 may start to
recover sooner than expected. This is a positive signal not only
for travel, but also for broader economic recovery, and the
communities across the globe that rely on tourism.”
Key findings from Expedia Group’s 2021
Travel Trends Report include:
Initiatives to reduce the spread of COVID-19 will fuel travel
industry recovery
- Almost half of the respondents are more likely to travel when a
COVID-19 vaccine is widely available.
- 42% said recent news regarding the vaccine made them more
hopeful about travel, or drove them to book an upcoming trip.
Travelers will take more trips and extend their
vacations
- 44% will take more trips in 2021 than 2020, with younger
generations traveling the most overall.
- More than one in three respondents said their next trip will be
a week, or longer.
Consumer spending will be high in 2021
- People are saving $3,444 on average for their next trip, but
Millennials plan to spend significantly more.
Cities will make a comeback
- Flight demand data on Brand Expedia show Americans plan to
visit destinations like New York City and Los Angeles.
Travel will serve as a force for good
- 63% said travel creates greater cultural understanding, while
56% reported that travel is healing.
The full 2021 Travel Trends Report can be downloaded here.
*In December 2020, Expedia Group conducted one study of 2,200
Americans in collaboration with data intelligence firm The Morning
Consult.
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone,
everywhere through our global platform. Driven by the core belief
that travel is a force for good, we help people experience the
world in new ways and build lasting connections. We provide
industry-leading technology solutions to fuel partner growth and
success, while facilitating memorable experiences for travelers.
Expedia Group's family of brands includes: Brand Expedia®,
Hotels.com®, Expedia® Partner Solutions, Vrbo®, Egencia®, trivago®,
Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®,
Expedia Group™ Media Solutions, Expedia Local Expert®,
CarRentals.com™, and Expedia Cruises™.
© 2021 Expedia, Inc., an Expedia Group company. All rights
reserved. Trademarks and logos are the property of their respective
owners. CST: 2029030-50
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version on businesswire.com: https://www.businesswire.com/news/home/20210216005474/en/
Anni Murphy Corporate Communications Manager, Expedia Group
Annmurphy@expediagroup.com
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