Flora Beauty Launches Ô (“Awe”) Premium Beauty Brand and Product Line
July 20 2021 - 6:30AM
Business Wire
Flora Growth Corp. (NASDAQ: FLGC) (“Flora”, “Flora Growth”, or
the “Company”), an all-outdoor cultivator and manufacturer of
cannabis-derived products and brands, is pleased to announce that
its Flora Beauty division has formally launched Ô (“Awe”), its
premium brand and product line designed and marketed by founding
partner, trend-setter, and global beauty influencer Paulina Vega. Ô
is a brand inspired by the amazing moments of life, the beauty of
the world, its biodiversity, and the beauty that everyone can find
in themselves.
Flora Beauty’s Ô brand will cater to the prestige market and is
intended for consumers who value customized and personal
experiences. Initially, sales are being conducted through the
brand’s e-commerce platform, with sales through brick-and-mortar
stores expected by the fourth quarter of 2021. Ô will have
moisturizing products for the face, cleansers, masks and eye
contour, and has currently launched with the following
products:
- Anti-aging Moisturizing Cream (50mL & 100mL)
- Anti-aging repair Eye Cream (15mL & 30mL)
- pH Balanced Facial Cleanser (100mL)
- Exfoliating mask for a rejuvenated skin
There are a number of special and unique ingredients in each
product, with all of them containing naturally clean, full-spectrum
CBD sourced from Colombia and fueled by antioxidant properties. The
brand prioritizes social responsibility and the environment through
ingredient transparency, in order to reduce the use of hurtful
animal by-products and ecologically unsustainable inputs present in
other brands throughout the industry.
Additionally, Ô will be participating at the 18th annual
Cosmoprof North America (“CPNA”) event on August 29-31, 2021 held
at the Mandalay Bay Convention Center in Las Vegas, Nevada. CPNA is
the leading B2B beauty exhibition in the Americas, recognized for
its dynamic growth and unique programs. The event offers the entire
industry an opportunity to come together, make new relationships,
and foster collaborations.
“We’re excited to launch Ô and add a premium brand to our Flora
Beauty portfolio as our team continues executing on building
globally recognized and renowned beauty brands,” said Luis Merchan,
President and CEO of Flora Growth. “The entire Flora Beauty
portfolio incorporates present-day expectations of consumers by
focusing on high-quality products with organic, natural
ingredients. We’re very eager to delight consumers by introducing
thoughtfully formulated products that elicit positive experiences
and enable consumers to look better, feel better, and help them
live holistically healthier lifestyles through mindful
practices.”
About Flora Beauty & Paulina Vegas
Flora Beauty is Flora Growth’s beauty and cosmetics division
that produces organic beauty and skincare products with CBD to help
consumers restore and thrive. The division currently has two
lifestyle brands that will be produced using Flora’s CBD oil: Mind
Naturals & Ô (Awe). Both brands incorporate the present-day
expectations of consumers by focusing on high-quality products with
natural ingredients and prioritizing social responsibility and the
environment.
Paulina Vega is the founding partner of the Flora Beauty
division and is a renowned figure in the fashion and beauty
industry. She is a former Miss Universe (2014) and Miss Colombia
(2013) and a proud ambassador for Latin Americans. She has served
as a brand ambassador for Adidas, Tag-Heuer, fragrance brands, and
as the face of fashion houses. Since making her global debut, Mrs.
Vega has dedicated significant efforts to support social causes
around the world.
About Flora Growth Corp.
Flora is a cannabis company that leverages natural,
cost-effective cultivation practices to supply cannabis derivatives
to its diverse business divisions of cosmetics, hemp textiles, and
food and beverage. As the operator of one of the largest outdoor
cultivation facilities, Flora strives to market a higher-quality
premium product at below market prices. By prioritizing natural
ingredients and value-chain sustainability across its portfolio,
Flora creates premium products that help consumers restore and
thrive. Visit www.floragrowth.ca or follow @floragrowthcorp on
social media for more information.
Cautionary Statement Concerning Forward-Looking
Statements
This document contains forward-looking statements. In addition,
from time to time, we or our representatives may make
forward-looking statements orally or in writing. We base these
forward-looking statements on our expectations and projections
about future events, which we derive from the information currently
available to us. Such forward-looking statements relate to future
events or our future performance, including: our financial
performance and projections; our growth in revenue and earnings;
our environmental and sustainability practices and our business
prospects and opportunities. You can identify forward-looking
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these or similar terms. In evaluating these forward-looking
statements, you should consider various factors, including: our
ability to change the direction of the Company; our ability to keep
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competitive environment of our business. These and other factors
may cause our actual results to differ materially from any
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Investor Relations Contact: Evan Veryard
evan.veryard@floragrowth.ca Public Relations Contact:
Cassandra Dowell +1 (858) 264-6600 flora@cmwmedia.com
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