Haggar Gets Tied With Peacock Apparel Group Inc.
February 17 2005 - 3:00PM
PR Newswire (US)
Haggar Gets Tied With Peacock Apparel Group Inc. Haggar Announces
New Licensee Agreement For Neckwear DALLAS, Feb. 17 /PRNewswire/ --
Haggar Clothing Co., a leading marketer of men's and women's casual
and dress apparel, announces that it has signed a licensing
agreement with Peacock Apparel Group, Inc., to introduce an updated
line of neckwear. Peacock brings classic designs and colors, as
well as outstanding quality, to the Haggar(R) brand. "A strategic
goal for the Haggar brand is to meet all of the lifestyle apparel
needs of our customers," said Alan Burks, executive vice president
and chief marketing officer of Haggar. "Since the workplace is
becoming dressier, neckwear has become an important clothing
addition to our consumers' wardrobes. It is important for the
Haggar brand to offer good-looking clothing for all occasions. The
agreement with Peacock is an important extension for us. Expanding
our neckwear classification allows Haggar to provide our consumers
with smart, classic style that complements our existing business."
Cin Kim, CEO of Peacock, stated, "Our new relationship with Haggar
is a perfect fit for our company. As a leader in the apparel
industry, Haggar offers a strong brand name and established
relationships with successful retailers that are crucial to our
business." John Lee, marketing director of Peacock, added, "The
strength of our product and marketing in conjunction with the
Haggar brand make for a successful relationship. Peacock is proud
to join the already impressive line of Haggar products." Peacock's
superior quality and timeless style will accent other Haggar
products such as shirts, pants and suits. The Haggar neckwear line
will be introduced this month. This line will retail from
$24.99-$29.99 and will sell to major retailers nationwide. About
Haggar Haggar Clothing Co., a wholly owned subsidiary of Haggar
Corp. (NASDAQ- HGGR), is a leading marketer of men's casual and
dress apparel and women's sportswear, with global headquarters in
Dallas, TX. Haggar markets in the United States, United Kingdom,
Canada, Mexico and Indonesia. Haggar also holds exclusive licenses
to use the Claiborne(R) trademark in the United States to
manufacture, market and sell men's shorts and pants and to use the
Kenneth Cole New York(R) and Kenneth Cole Reaction(R) trademarks
throughout the United States to manufacture, distribute and sell
men's tailored dress pants and men's dress and casual pants and
shorts in men's classification pant departments. For more
information visit the Haggar website at http://www.haggar.com/.
About Peacock Apparel Group, Inc. Peacock Apparel Group, Inc., is a
privately owned company located in New York, New York. Peacock is a
marketer of men's neckties and dress shirts. Marina Hoffmann Genna
Blackman LaForce & Stevens (212) 242-9353 DATASOURCE: Haggar
Clothing Co. CONTACT: Marina Hoffmann, , or Genna Blackman, , both
of LaForce & Stevens, +1-212-242-9353 Web site:
http://www.haggar.com/
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