Expanding Company's business from Web-Based E-Commerce to
High Growth Social Media Influencer E-Commerce
SHANGHAI, May 2, 2023
/PRNewswire/ -- Jowell Global Ltd. ("Jowell Global" or the
"Company") (NASDAQ: JWEL), one of the leading cosmetics, health and
nutritional supplements, and household products e-commerce
platforms in China, today
announced that the Company has established a new wholly owned
subsidiary, Shanghai Lianfu Information Technology Co., Ltd.
("Lianfu") that focuses on marketing agricultural and fishing
products on Tencent Short Video and
other social media platforms.
Lianfu will work with social media influencers at the source of
freshly grown agricultural products, where they will live stream
and show orange, pears and apples just being harvested on site and
offer them for sale to the viewers. Lianfu will also have
influencers at fishing boats coming back to harbor after catching
fresh fish and sell them to the viewers. These products will be
shipped immediately upon purchases, ensuring ultra-fresh foods to
consumers.
Mr. Haiting Li, Chief Executive Officer of JWEL stated, "As we
look to the future, we recognize that the web-based ecommerce
industry is a mature one, where consumers often compete on price,
leading to tight margins for businesses. However, influencer
ecommerce is rapidly growing where sales are driven by spontaneous
purchases and the consumer's connection with the influencers. In
this type of market, price is not necessarily the main driving
factor in a consumer's decision to make a purchase. This represents
a significant opportunity for our company to improve our margins
and reach a wider audience. While our ecommerce software,
infrastructure, and fulfillment capabilities will continue to play
a vital role in our new business, we are excited about the
potential that influencer ecommerce holds for our future
business."
Mr. Li continued, "Before I recently joined JWEL as its Chief
Executive Officer, I helped to establish and grow Tencent's "New
Tools for Farmers Program" which is also an influencer-based
ecommerce product offering program. We look forward to updating our
shareholders and investors on this exciting new business for JWEL
with new development. I am confident that this new path forward
will build value for our shareholders."
About Jowell Global Ltd.
Jowell Global Ltd. (the "Company") is one of the leading
cosmetics, health and nutritional supplements and household
products e-commerce platforms in China. We offer our own brand products to
customers and also sell and distribute health and nutritional
supplements, cosmetic products and certain household products from
other companies on our platform. In addition, we allow third
parties to open their own stores on our platform for a service fee
based upon sale revenues generated from their online stores and we
provide them with our unique and valuable information about market
needs, enabling them to better manage their sales effort, as well
as an effective platform to promote their brands. The Company also
sells its products through authorized retail stores all across
China, which operate under the
brand names of "Love Home Store" or
"LHH Store" and "Juhao Best Choice Store". For more information,
please visit http://ir.1juhao.com/
Safe Harbor Statement
This press release contains forward-looking statements. These
statements are made under the "safe harbor" provisions of the U.S.
Private Securities Litigation Reform Act of 1995. Statements that
are not historical facts, including statements about the Company's
beliefs and expectations, are forward-looking statements.
Forward-looking statements involve inherent risks and
uncertainties, and a number of factors could cause actual results
to differ materially from those contained in any forward-looking
statement. In some cases, forward-looking statements can be
identified by words or phrases such as "may," "will," "expect,"
"anticipate," "target," "aim," "estimate," "intend," "plan,"
"believe," "potential," "continue," "is/are likely to" or other
similar expressions. The Company may also make written or oral
forward-looking statements in its reports filed with, or furnished
to, the U.S. Securities and Exchange Commission, in its annual
reports to shareholders, in press releases and other written
materials and in oral statements made by its officers, directors or
employees to third parties. These statements are subject to
uncertainties and risks including, but not limited to, the
following: the Company's goals and strategies; the Company's future
business development; financial condition and results of
operations; product and service demand and acceptance; reputation
and brand; the impact of competition and pricing; changes in
technology; government regulations; fluctuations in general
economic and business conditions in China and assumptions underlying or related to
any of the foregoing and other risks contained in reports filed by
the Company with the SEC. For these reasons, among others,
investors are cautioned not to place undue reliance upon any
forward-looking statements in this press release. Additional
factors are discussed in the Company's filings with the SEC, which
are available for review at www.sec.gov. The Company undertakes no
obligation to publicly revise these forward–looking statements to
reflect events or circumstances that arise after the date
hereof.
For investor and media inquiries, please contact:
In China:
Jowell Global Ltd.
Ms. Jessie Zhao
Email: IR@1juhao.com
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SOURCE Jowell Global Ltd.
