LOS ANGELES, Feb. 12, 2021 /PRNewswire/ -- LiveXLive
Media (Nasdaq: LIVX) ("LiveXLive"), a global platform for
livestream and on-demand audio, video and podcast/vodcast content
in music, comedy and pop culture, and owner of PodcastOne, Slacker
Radio, React Presents and Custom Personalization Solutions
("CPS"), announced today a partnership with Music Mastery, a newly
launched music and video distribution and artist development
platform created by Charlie Walk,
former President of Republic Records.
LiveXLive's artist first platform expands capabilities to discover,
break and partner with the next global talent.
The partnership will focus on artists first by placing hundreds
of rising musical artists on LiveXLive's Slacker Radio platform
utilizing the proprietary technologies owned and managed by
LiveXLive, including more than 40 patents in digital music, data
and data mining. The partnership will also include joint efforts to
create a record label, music publishing, artist management and the
unique ability for talent to grow within the LiveXLive and Music
Mastery's flywheel of business verticals: audio, video,
livestreaming, podcasts, vodcasts, merchandise, licensing,
pay-per-views and live events. Artists can sign-up for free or opt
for Distribution-Pro at an annual cost. The pro-plan membership
will include group coaching, masterclasses and their modules,
access to the private community, distribution calls with special
guests, featured on the Music Mastery Slacker channel and a
LiveXLive subscription.
LiveXLive's partnership with Music Mastery will help identify
and inspire artists, songwriters and creators by providing
opportunities to monetize content using advanced technologies in
aggregating royalties. Music Mastery distributes to over 40 digital
service providers worldwide, from Spotify, Apple Music to TikTok
and Triller. The partnership will also focus on the artist
community with live group coaching and masterclasses focusing on
bettering artists' chances at success in the music industry. Select
artists will be featured on the newly created Music Mastery Slacker
Channel due to launch Q1. Breaking new artists and distributing
them will become the cornerstone to the partnership.
"By adding icon Charlie Walk and
the Music Mastery team, LiveXLive's artist first platform expands
capabilities to discover, break and partner with the next great
bands, artists and global talent. Collectively we will identify
trending artists from the collection of LiveXLive audio,
livestreaming, VOD, live events including the biggest festivals,
like Montreux Jazz Festival, Rock in Rio, and Music
Lives," stated Robert Ellin, CEO
and Chairman of LiveXLive.
Amongst the hundreds of artists inside Music Mastery
distribution includes new rising stars who will be joining the
platform and the new Music Mastery Slacker Channel are BMW
Kenny, Peach Martine and Stefan
Benz. BMW Kenny's first single, "Wipe It
Down" had a half a billion streams across all DSPs and was
TikTok's biggest 2020 viral challenge which reached over 2.4
billion views. His new single "HAHA" will be added to the
LiveXLive platform within the Music Mastery Slacker Channel and
on-demand video channel. Peach Martine, with over 18 million
likes on Tik Tok, just released her
first EP "Love, Peach" and has garnered over 2 million streams.
Stefan Benz, the 14 year old hailed
by Us Weekly and Entertainment Weekly as "One of the
youngest rising stars to watch in music right now" has been called
the industry's next Bieber.
"LiveXLive has created an ecosystem of verticals that will now
have the opportunity to embrace the independent artist community,
unlike ever before. By partnering with LiveXLive and its
outstanding teams in publishing, digital audio, marketing,
livestreaming and podcast/vodcast, we will afford rising artists an
opportunity to build audiences, fans and most importantly, break
artists. I look forward to building our businesses in a meaningful
way with LiveXLive's world-class team," stated Charlie Walk, CEO and Founder of Music
Mastery.
Charlie Walk is an iconic music
executive who has been honored on Billboard's Power 100 list
throughout his more than thirty-year career in the music industry.
Walk's hands-on guidance has been pivotal in pushing into the
spotlight countless previously unknown artists and household names,
including Aerosmith, Ariana Grande,
Beyoncé, Billy Joel, Bruce Springsteen, Demi
Lovato, Destiny's Child, Drake, Enrique Iglesias, Florida Georgia Line, Fugees, Hailee Steinfeld, Jennifer Lopez, Joe
Jonas, The Jonas Brothers, John
Mayer, Lauryn Hill, Lorde,
Mariah Carey, New Kids On The Block,
Nick Jonas, Nicki Minaj,
Nipsey Hussle, Post Malone,
Ricky Martin, Shakira, Shawn Mendes, Taylor
Swift, The Weeknd, Will
Smith, Wyclef Jean and many more. Affectionately known to
insiders as "the Artist behind the Artist," Walk has driven the
promotion and marketing campaigns of over 400 number one songs on
the Top Forty charts, and over 50 Billboard Hot 100 #1's, including
the current Billboard Hot100 #1 song, "MOOD," co-produced and
co-written by Kbeazy, co-published and co- managed by Music
Mastery,
About LiveXLive Media, Inc.
Headquartered in
Los Angeles, California, LiveXLive
Media, Inc. (NASDAQ: LIVX) (the "Company") (pronounced Live "by"
Live) is a global platform for livestream and on-demand audio,
video and podcast content in music, comedy, and pop culture.
LiveXLive, which has streamed over 1,800 artists since January 2020, has become a go-to partner for the
world's top artists and celebrity voices as well as music festivals
concerts, including Rock in Rio, EDC Las Vegas, and many others. In
April 2020, LiveXLive produced its
first 48-hour music festival called "Music Lives" with tremendous
success as it earned over 50 million views and over 5 billion views
for #musiclives on TikTok on 100+ performances. LiveXLive's library
of global events, video-audio podcasts and original shows are also
available on Amazon, Apple TV, Roku and Samsung TVs in addition to
its own app, destination site and social channels. The Company's
wholly-owned subsidiary, PodcastOne, generates more than 2.25
billion downloads annually across more than 400+ episodes
distributed weekly. For more information,
visit www.livexlive.com and follow us
on Facebook, Instagram, TikTok, Twitter at
@livexlive, and YouTube.
About Music Mastery
Music Mastery, founded in 2019 by
world renowned music executive Charlie
Walk, is a global online music & video distribution
company where community breeds creativity. Music Mastery provides
opportunity and support to the 75,000+ artists who upload music
daily, bettering their chances of success. Music Mastery operates
as the only distribution company that offers membership to help
artists succeed in the complex world of content distribution, with
focus on identifying, educating and inspiring rising artists and
creators, by combining interface and human engagement with
state-of-the-art technology. Music Mastery's verticals include
distribution, recorded music, studios, publishing, masterclasses
and artist management.
Forward-Looking Statements
All statements other than
statements of historical facts contained in this press release are
"forward-looking statements," which may often, but not always, be
identified by the use of such words as "may," "might," "will,"
"will likely result," "would," "should," "estimate," "plan,"
"project," "forecast," "intend," "expect," "anticipate," "believe,"
"seek," "continue," "target" or the negative of such terms or other
similar expressions. These statements involve known and unknown
risks, uncertainties and other factors, which may cause actual
results, performance or achievements to differ materially from
those expressed or implied by such statements, including: the
Company's reliance on one key customer for a substantial percentage
of its revenue; the Company's ability to consummate any proposed
financing, acquisition or transaction, the timing of the closing of
such proposed event, including the risks that a condition to
closing would not be satisfied within the expected timeframe or at
all, or that the closing of any proposed financing, acquisition or
transaction will not occur or whether any such event will enhance
shareholder value; the Company's ability to continue as a going
concern; the Company's ability to attract, maintain and increase
the number of its users and paid subscribers; the Company
identifying, acquiring, securing and developing content; the
Company's ability to maintain compliance with certain financial and
other covenants; the Company successfully implementing its growth
strategy, including relating to its technology platforms and
applications; management's relationships with industry
stakeholders; the effects of the global Covid-19 pandemic; changes
in economic conditions; competition; risks and uncertainties
applicable to the businesses of the Company's subsidiaries; and
other risks, uncertainties and factors including, but not limited
to, those described in the Company's Annual Report on Form 10-K for
the fiscal year ended March 31, 2020,
filed with the U.S. Securities and Exchange Commission (the "SEC")
on June 26, 2020, Quarterly Report on
Form 10-Q for the quarter ended September
June 30, 2020, filed with the SEC on November 16, 2020, and in the Company's other
filings and submissions with the SEC. These forward-looking
statements speak only as of the date hereof and the Company
disclaims any obligations to update these statements, except as may
be required by law. The Company intends that all forward-looking
statements be subject to the safe-harbor provisions of the Private
Securities Litigation Reform Act of 1995.
Press Contact:
The Rose Group
Lyndadorf@therosegrp.com
424-645-4620
LiveXLive IR Contact:
ir@livexlive.com
310-601-2500
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SOURCE LiveXLive Media, Inc.